Social Media Consultant

2 days ago

Durbanville, South Africa Proactive Hospitality Solutions Full time

**Job Specification**: **Social Media Coordinator**

We are currently looking for a talented Social media coordinator to create and maintain a strong online presence for our clients. Your role is to implement online marketing strategies through social media accounts.

If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.

As a Social media coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

**Key responsibilities will include, but is not limited to**:

- Researching audience preferences and discover current trends
- Creating engaging text, image and video content
- Designing posts to sustain readers’ curiosity and creating buzz around new products
- Managing the flow and status of Social Media projects
- Measure web traffic and monitor SEO
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
- Train co-workers to use social media in a cohesive and beneficial way
- Facilitate online conversations with customers and respond to queries
- Report on online reviews and feedback from customers and fans
- Develop an optimal posting schedule, considering web traffic and customer engagement metrics
- Oversee social media accounts’ layout
- Suggest new ways to attract prospective customers, like promotions and competitions
- Compile monthly reports and provide insights on community engagement and growth
- Paid marketing channel management (planning, budget management, implementation, and reporting)

**Experience, skills, and requirements**:

- Proven work experience as a Social media coordinator (2 - 3 years minimum)
- Expertise in multiple social media platforms
- In-depth knowledge of SEO, keyword research and Google Analytics
- Ability to deliver creative content (text, image and video)
- Familiarity with online marketing strategies and marketing channels
- Ability to gasp future trends in digital technologies and act proactively
- Excellent communication skills
- Multitasking and analytical skills

**Platforms you should know**:

- Hootsuite
- Facebook Ads
- Instagram Ads
- Twitter Ads
- Ad Words
- Excel
- Power point

**Job Types**: Full-time, Permanent

Expected Start Date: 2021/09/30

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