Digital Marketing Manager

6 days ago

Midrand, South Africa Insight Personnel Full time

PRIMARY RESPONSIBILITIES / ACTIVITIES
- Implement digital marketing strategy campaigns to drive brand awareness and generate leads.
- Draft compelling website and social media content in line with digital marketing best practices.
- Conduct digital marketing research and report on trend evaluation.
- Monitor, measure, analyse and report campaign performance against overall objectives and make recommendations on optimization.
- Day-to-day management of all digital and social media platforms.
- Pay Per Click (PPC) campaigns on SEO, SMO, SEM, and Display level.
- Community management and customer relationship management on social media.
- Implement the company's digital media plans and strategies

KNOWLEDGE
- Solid understanding of the marketing, media and digital advertising landscape.
- Digital marketing tools such as WordPress, Google Ads, Google Analytics, Loomly, Filmora, Indesign, Megalytic, Cloudflare, Clickcease, Optmizer, Instapage, etc.
- Solid understanding of digital analytics and the ability to translate data into actionable insights.
- Creative problem-solving ability.
- Digital advertising principles.
- MS Office suite.
- Customer Relationship Management, e.g. Bitrix24

SKILLS
- Excellent communication skills writing and editing.
- Basic design and content creation skills.
- Independent, creative, analytical thinker, initiative, self-starter.
- Entrepreneurial work culture, dynamic and energetic.
- Persuasion skills.
- Proactive, flexible and adaptable.
- Detail orientated, structured and organized.
- Able to work calmly under pressure.
- Effective time and project management skills

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