Junior Digital Marketing Coordinator

1 day ago


Bryanston, South Africa RJPersonnel Full time

2years
- Conceptualisation, planning and execution of marketing campaigns.
- Develop and optimize new approaches to customer acquisition and conversion through all types of digital media (programmatic, RTB, marketing automation etc.)
- Execute, manage, and measure digital marketing campaigns across paid social and display platforms
- Maintain accounts, manage daily and monthly budget caps, and performance against KPIs and provide recommendations to management
- Collaborating on campaigns with our design team.
- Tracking conversion rates and making improvements to the website.
- Assessing global best practice across marketing channels.
- Together with our channel experts - drive the marketing channel performance through development of strategies, support of execution and critical challenging of the status quo (SEO, SEM, Display and Affiliate, CRM, Content Marketing, Social Media Marketing).
- Understand and provide insights into cross device behaviour, and be an expert in digital media across desktop and mobile.
- Work closely with the development team to launch new digital advertising products, and to ensure that all paid media activity is tagged, tracked and measured in an accurate way.
- Managing supplier and cross-departmental relationships effectively.

**Qualifications and Experience**:

- A relevant qualification in marketing.
- 2 - 3 years experience in digital marketing
- Strong digital experience in SEO, Social Media Marketing, CRM, Content Marketing, Consumer Insights and Paid Marketing.
- Experience with Google AdWords
- Understanding of Google Analytics and Google Tag Manager
- Highly motivated and dedicated to change the eCommerce and retail environment in South Africa.



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