Junior Brand Manager, Kotex
4 days ago
Junior Brand Manager, Kotex
**Main Purpose of Job**
Developing, managing & sustaining a profitable brand/brand portfolio.
Support SBM to execute key strategic portfolio performance and growth. Delivered through ATL programs, sampling, digital and guidance on BTL execution.
**Main Responsibilities**
- Provide input into the brand strategy review (situational analysis) - Working closely with EMEA team
- Responsible for developing annual brand plans taking category, brand, consumer and customer priorities and objectives into consideration
- Responsible for Integrated Marketing Plan (IMP), briefing and guiding the agencies to deliver effective marketing campaigns
- Support the team in the creative development process for all “Above the line” communication together with the advertising agency. Give input into media planning and spend
- Work closely with Digital Marketing specialist to ensure First Party Data, consumer engagement and other digital campaigns deliver on desired key performance indicators
- Partner with Shopper marketing & Category team to manage all the “Below the line” activity, including sampling and activations, Point of Sale, and launches for specific brand portfolios
- Develop appropriate consumer & shopper insights, ensuring insights, channel & POP opportunities are incorporated into all strategies and plans - working closely with Category team
- Track, analyze and evaluate all brand and trade initiatives to ensure business results are achieved and brand equity is maintained - Delivers agreed brand, channel targets and sector profitability targets
- New product development & introduction (NPI - Project Management, from concept to launch)
- Ensures communication to all relevant stakeholders during projects
- Ensures that all business management standards, processes and procedures are applied and adhered to in all activities and adhere to the CFI’s and KC corporate compliance
- Managing cross functional relationships to deliver marketing objectives including Global & EMEA regional teams, R&D, Commercial, Finance, Production, and Supply Chain as well as agencies
- Evaluate data, marketing and competitor information from various sources; including sales performance, promotion performance, and market analyses - Nielsen
**Skills Required**:
- 3 yr Bachelor Degree/IMM Diploma
- Post-graduate degree beneficial
- 1-3 years continuous job experience as Marketing Grad/Marketing Assist/Junior Brand Manager; preferably in FMCG
- Exposure to and understanding of P&L and ROI is critical.
- Proven ability to develop strong working relationships, and of delivering business results.
**Global VISA and Relocation Specifications**:
**Primary Location**: Bryanston Office
**Additional Locations**:
**Worker Type**: Employee
**Worker Sub-Type**: Regular
**Time Type**: Full time
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