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Sales Representative

2 weeks ago

Centurion, South Africa Shoprite Group Full time

Closing Date- 2025/07/19- Reference Number- SHO250709-9- Job Title- Sales Representative- Job Type- Permanent- Location - Country- South Africa- Location - Province- Gauteng- Location - Town or City- Centurion- Purpose of the JobThis role is uniquely positioned within Red Star, focusing exclusively on the growth and success of our Wine & Liquor portfolio. The Sales Representative - Wine & Liquor Portfolio is responsible for driving sales, increasing market share, and deepening client relationships specifically within the catering and hospitality sectors. The role requires proactive promotion and expert selling of a curated range of premium alcoholic beverages. It plays a key role in enhancing the customer experience, growing turnover, and identifying new business opportunities.

This role will be based in Centurion, Gauteng.

**_ Our Group and all its operating companies are committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included._**
- Job Advert Details- Job Category- Sales- Job Objectives**Sales Growth & Account Maintenance**
- Adhere to monthly and quarterly sales targets for the portfolio and consistently strive to exceed them.
- Develop and maintain strong relationships with both existing and prospective clients to ensure client satisfaction and loyalty.
- Position Red Star as the supplier of choice for liquor in the hospitality trade through effective communication and value delivery.
- Execute upselling and cross-selling opportunities to maximise revenue from each account.

**Market & Competitor Intelligence**
- Conduct analysis of market trends, pricing, and competitor activity to support and enhance the sales strategy.
- Gather valuable feedback to provide to procurement and marketing teams regarding customer buying patterns.
- Research industry developments and consumer preferences to remain competitive and relevant in the market.

**Promotions & Merchandising**
- Execute promotional campaigns in alignment with brand direction to engage clients and drive sales.
- Attend to clients’ needs by ensuring they are well-informed about product features, food pairings,and seasonal offers.
- Recommend and service product displays and menu placements to optimise visibility and sales.

**Customer Insights**
- Utilise insights from customer feedback and buying behaviour to support the continuous improvement of the liquor offering.
- Investigate customer concerns and preferences to enhance our service delivery and product selection.

**Operational Coordination**
- Work closely with logistics and procurement teams to ensure smooth delivery processes are in place and executed efficiently.
- Comply with company policies while assisting in resolving issues related to stock, invoicing, or deliveries as they arise.

**Reporting & Administration**
- Maintain accurate call cycles and client visit records to ensure effective account management.
- Report on sales activity and submit timely forecasts to management to inform strategic decisionmaking.
- Train team members on sales processes and best practices to enhance overall team performance.
- Qualifications**Essential**
- Senior Certificate

**Desirable**
- Diploma/Degree in Sales, Marketing, Business Administration, or Hospitality Management
- WSET or sommelier certification - (advantageous)
- Experience**Essential**
- 2+ years B2Bof B2B sales experience in food & beverage, liquor, hospitality supply or equivalent.
- Strong knowledge of wine, food pairing, and spirits.
- Proven track record of meeting or exceeding sales targets.
- Valid driver’s license.
- Ability to travel within the assigned sales territory.

**Desirable**
- Experience in distributing food & beverage products.
- Established network within the hospitality/catering industry.
- Knowledge and Skills- **Motivated self-starter, with good energy and drive**- Takes accountability for actions and mistakes. Handles sensitive information in a confidential manner.
- **Strong administrative skills** and the ability to plan, coordinate and execute general administration functions, practices and standard operating procedures to realise team / departmental goals and objectives.
- **Communication and reporting skills**with the ability to clearly and accurately convey information and data. Good written and verbal fluency in English.
- **Analytical, data-driven, and highly numerate** - Ability to analyse complex and multiple data sources, identify trends and develop accurate conclusions to support category decisions.
Understands and is able to deal with complex buying / procurement processes including negotiations.
- **Commercial acumen** - Understands business and financial principles in the retail environment. Navigates key processes, issues and risks that drive success; and how they impact on commercial viability and profitability.
- **Passionate about