Marketing Planner

We are seeking a Marketing Planner to drive marketing performance within our Showrooms and Sales Agents channels. In this role, you'll combine strategic marketing skills with strong analytical abilities to measure, optimize, and report on campaigns. You will be responsible for channel planning, performance forecasting, and real-time monitoring, turning data into actionable insights to foster customer acquisition and business growth.

**What you will love doing in this role**

**_ Marketing Planning & Forecasting_**
- Manage the channel business planning and performance reporting for the Showrooms and Sales Agents channels.
- Set and track key marketing metrics, including campaign and activities KPIs, sales performance, ad spend efficiency, customer basket value and new customer acquisition.
- Accurately forecast campaign sales and marketing budgets to provide the business with a clear and realistic roadmap to meet financial objectives.
- Monitor performance trends and adjust forecasts timeously to reflect internal and external shifts.

**_Campaign Performance Monitoring_**
- Monitor showroom marketing campaign performance in-store and through sales agents, identifying underperformance and initiating timely tactical responses.
- Analyze the effectiveness of all in-store marketing activities, including promotions, displays, merchandising, signage, and customer touchpoints.

**_Data-Driven Insights & Reporting_**
- Provide insightful reporting and analysis across weekly sales, monthly management packs, quarterly reviews, campaign retrospectives, and ad hoc business needs.
- Analyse trends relating to key variables (e.g., product uptake, regional performance, customer behaviour) and develop data-backed proposals for improvement.
- Work closely with business units to develop, refine, and maintain reporting dashboards that provide real-time visibility into campaign performance, sales metrics, and customer behaviour.

**_Conversion & Sales Pipeline Optimization_**
- Engage and challenge business units to improve conversion from Intake to Net Sales Value (NSV) by aligning with sales funnel objectives.
- Monitor campaigns and channel performance to ensure NSV targets are achieved, identifying and driving proactive actions to close gaps.

**_Cross-Functional Collaboration_**
- Collaborate with Operations, Visual Merchandising, CRM, Data Science, and Product Merchandising teams to plan and execute high-impact, insight-led in-store marketing campaigns.
- Partner with visual merchandising to analyse and optimize layout, displays, and signage to influence shopper behaviour and drive conversions.

**_Customer & Business Growth Contribution_**
- Leverage analytics to increase customer demand, drive basket size, and improve overall footfall-to-sale conversion.
- Contribute to the ideation and analysis of in-store innovations, experiences, or incentive strategies that deliver incremental growth and customer engagement.
- Stay informed on retail and customer trends to make proactive, insight-led marketing recommendations that support strategic objectives.

**What you’ll need to do this role**
- A Business Science / BCoM/Finance / Stats / Marketing Degree and/or CIMA qualification
- Minimum of 2 years’ experience planning (preferably within a retail/marketing environment)
- Passionate about data, insights, and analytics with a creative flare
- Excellent cross-functional team management skills
- Advanced Microsoft Excel skills

**Behaviors we love**
- Wow my **customer**
- Walk in my customers’ shoes
- Deliver on my promises
- Deliver insight-led solutions my customers need
- Treat the business as?**my own**
- Take accountability
- Be curious, creative & explore opportunities
- Do it right & at the right time
- Play as a **team**
- Be helpful
- Be inclusive
- Find the fun