Junior Digital Media Buyer
1 week ago
**Key Accountabilities**:
Ensure we are reaching our volume and cost KPIs
Work with the Senior Digital Media Buyer to optimize channel mix, ad units and audience in line with volume and cost KPIs
Identify and run tests on new channels to incorporate into our main channel mix
Identify best performing creative and work with marketing to optimize creative for best results
Use data to build high-performing audiences and retargeting strategies
Set up audience targeting (Lookalike audiences, Custom Audiences)
Track and reconcile paid media flighting, budgets, and expenses by channel
Research marketing and media trends across targeted client industries.
Analyze & recommend campaign adjustments based on performance trends and KPIs
Media Buying
- this includes PPC/ Display (Google), Social (Facebook, LinkedIn, Instagram, Twitter), Retargeting and programmatic media buying
Google - Implement PPC campaigns, retargeting and display
Facebook - Audience management and campaign set up and optimization
Reporting - Set up analytics and tracking, compile monthly reports and assess all optimizations and campaign enhancements
**Specific Skills Required**:
Appreciation for numbers and getting results in line with ROI mathematical competency
Data analysis and insights - experience working with audience data
Exceptional communication skills
Strategic and analytical mind
Ability to manage multiple projects at one time
Organized and efficient
Fast learner you will be using new platforms regularly
**Technical Knowledge**:
Bachelor's degree in advertising, marketing, digital media, or similar advantageous
More than 2 years related experience in digital media - Experience conducting market research to identify the target demographic for specific campaigns and experience building and managing audiences
Proficiency working across the Microsoft Office Suite
Strong understanding of (and passion for) current and emerging digital trends, channels, platforms, and technologies
Proficiency on digital and social channels, including analytics tools
Experience in the Telecommunications industry advantageous
Working Hours (approx.)
172 (40hrs a week x 4.3 ave. weeks per month)
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