SEO Manager

3 days ago

Cape Town, South Africa Keen Full time

Welcome to Keen, where art meets science. We're more than just another service provider or an outsourcing company. Keen acts as an integral extension of our clients' teams and business goals. Join our group of tastemakers specializing in digital marketing, creative, and customer experience, driving growth for our global clientele. Our vision is an ambitious one: to have best in class leaders and a culture of delivering excellence globally.
If you're keen to advance your career, embrace challenges, and redefine what's possible in the digital realm, you might just be the perfect fit for our dynamic team. Join us, and let's unlock the full potential of our clients' brands together.
**Role description**:
We are seeking a Senior SEO Specialist to join our team at Keen. As a Senior SEO Specialist, you will be responsible for driving and executing SEO strategies to improve organic search rankings and drive traffic to our clients' websites. You will work closely with cross-functional teams to develop and implement effective SEO campaigns and optimize website performance.

**Responsibilities**:

- Conduct keyword research to identify target keywords and optimize content for search engines.
- Develop and implement content strategies to improve organic search rankings and increase website traffic.
- Collaborate with cross-functional teams, including marketing, design, and development, to ensure content aligns with brand messaging and overall SEO goals.
- Monitor and analyze website performance, keyword rankings, and user engagement metrics to identify areas of improvement.
- Stay up-to-date with industry trends and best practices in SEO and content marketing.
- Optimize existing website content for better search engine visibility and user experience.
- Conduct periodic content audits to identify gaps and opportunities for improvement.
- Track and report on the SEO performance of website content using tools such as Google Analytics and SEO platforms.

**Requirements**:

- Develop and implement comprehensive SEO strategies to drive organic traffic, improve search rankings, and enhance website visibility.
- Conduct keyword research and analysis to identify target keywords, trends, and opportunities.
- Optimize website content and structure to improve search engine visibility and user experience.
- Perform technical SEO audits and provide recommendations for website optimization.
- Analyze website performance metrics and user behavior to identify areas of improvement.
- Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented.
- Stay up-to-date with industry trends and algorithm changes to continually improve SEO strategies.
- Monitor and report on SEO performance, including keyword rankings, organic traffic, and conversion rates.
- Conduct competitor analysis to identify gaps and opportunities for improvement.
- Provide SEO recommendations for website redesigns and updates.
- Be familiar with technical SEO & webflow
- Bonus if you've worked in SaaS & Fintech

**Benefits**:

- Hybrid remote/in-office
- Birthday off
- Professional development & training opportunities
- & More being added

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