Frontline Marketing Director-south Africa

**Front-Line Marketing Region Lead (Marketing Director)-South Africa**

**Reports To Africa Operating Unit Front-Line Marketing Lead (Senior Marketing Director)**

**What you will do**:

- OU Front-Line Marketing Region Lead will:

- ** Drive bottler alignment on the marketing agenda: portfolio priorities, consumer insights and category/brand strategies and plans **(objectives, DME investments, execution and success metrics, activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
- Provide input on **OU-and Market-level portfolio strategy, brand plans **(activities, calendars, execution of allocated DME) and **local innovation opportunities**:

- Provide market input for the **development of OU- and market-level IMX campaigns and **approve commercialization of** Innovation projects **and (as applicable)
- ** Orchestrate localization** and **real-time amplification of IMX campaigns** within the Franchise unit, providing input to OU IMX team
- Review and approve the** marketing plans and integration of plans in country/region with the relevant bottlers. **Oversee **plans at local level**, including POSM activations, consumer promotions, experiential marketing and events (leveraging mkt assets)
- Lead franchise marketing preparation and participation in key business **System Review meetings**. Show case **Best Practice** models that can scale to other Regions
- Lead briefing of **adhoc requests** based on dynamic market needs and Bottler requests linked to key business priorities
- working with Category Leads to decide on **best response plan**
- OU Front-Line Marketing Region Lead will carry out duties through their team (including situational coaching and talent development) ; and interacting regularly with OU Frontline Marketing Lead and Franchise Leadership team to deliver the plan as measured by volume, share and profit

**Role Requirement**

**Experience**
- Significant **mkt and leadership experience** (12-15 years), including leading large teams (20+ people)
- Direct experience with **marketing activation**:

- ** Business and commercial acumen**, including financial expertise
- Experience **working with TCCC external partners** (bottlers and customers)
- Experience working with marketing **in large regions preferred**:

- Experience working in **cross**-functional and cross-geographical teams is preferred**

**Work Focus**
- Ability to provide nuanced **franchise unit-level input on marketing strategy and plans **(e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
- Ability to **develop relationships with key bottlers** and ensure alignment and buy-in on mkt agenda
- Ability to coordinate **full details (calendars, resources, metrics) of local activation** with Bottlers
- Ability to identify needs for **campaign** **localization or customization** as necessary
- Ability to guide **media buying (in partnership with Mkt procurement)**, as necessary

**Communication Focus**
- Role will require frequent communication with OU Marketing Lead, OU Category Leads, OU IMX team, OU C&CL team, PACS/Legal team and Franchise Leadership Team
- Role will also interact frequently with Bottlers and external parties (activation agencies, media)

**Market Scope**
- South Africa (SA)

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.