Digital Art Director

2 weeks ago

Cape Town, South Africa Dentsu Full time

As a Digital Art Director, you will collaborate with multidisciplinary teams, mentor emerging talent, and champion bold, forward-thinking ideas. If you’re passionate about pushing creative boundaries in a fast-paced, dynamic environment, we’d love to connect with you.

Job Description:
Key responsibilities:
Creative Conceptualization
- Develop innovative and engaging concepts for social media and digital campaigns that align with the brand’s voice, objectives, and audience.
- Collaborate with copywriters, strategists, and other creative team members to create cohesive campaign ideas.
- Stay updated on current trends in social media, digital design, and pop culture to keep ideas fresh and relevant.

Design & Execution
- Oversee the design and production of social media assets, including static posts, animated graphics, videos, and interactive content.
- Ensure all designs maintain consistency with brand guidelines while pushing creative boundaries.
- Create storyboards, wireframes, and prototypes for new social content formats.
- Research and prepare material in support of new design concepts and create working

Team Leadership
- Lead and mentor junior designers, providing constructive feedback and fostering their professional growth.
- Collaborate with other art directors and cross-functional teams, including copywriters, developers, and marketers to create cohesive campaign ideas

Strategic Planning
- Partner with social media strategists to develop campaigns that meet KPIs and client objectives.
- Analyze engagement metrics and user feedback to refine creative approaches and improve performance.

Client Interaction
- Present concepts, designs, and campaign ideas to clients, articulating the creative vision and strategic thinking behind them.
- Build strong relationships with clients by understanding their goals and delivering exceptional creative solutions.

Trend Analysis & Innovation
- Keep abreast of emerging technologies and platforms in the social media space.
- Experiment with new formats, styles, and tools to ensure content remains cutting-edge and competitive.

Project Management
- Manage multiple projects simultaneously, ensuring deadlines and quality standards are consistently met.
- Work closely with project managers to allocate resources and streamline workflows.
- This role requires a balance of creativity, leadership, and strategic thinking to deliver compelling content_
- that drives engagement and achieves results._

Required skills:

- University-level education in Graphic design or equivalent work experience.
- At least 5 years’ experience working in a design studio or creative agency.
- Previous involvement in the creation of desktop & mobile experiences.
- Excellent Adobe Creative Suite Photoshop and Illustrator skills.
- Ability to interpret and develop brand guidelines & design principles for online media.

Advantageous:

- Video editing and motion graphics knowledge with Adobe After Effects and Premiere Pro
- Presentation design within Keynote and Powerpoint
- Understanding of UI & UX best practices, taking a mobile-first approach.
- Front-end web experience and strong understanding of HTML5, CSS3 and Wordpress
- Good understanding of Responsive web design, Bootstrap and grid systems

Location:
Cape Town

Brand:
Dentsu Creative

Time Type:
Full time

Contract Type:
Permanent

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