Country Marketing

DESCRIPTION

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy. By giving customers more of what they want - low prices, vast selection and convenience - Amazon continues to grow and evolve as a world-class e-commerce company. One of the key components of Amazon’s strategy is bringing new customers to Amazon, helping existing customers to discover new products or programs (e.g. Prime) and increasing customer engagement. In order to do so, Amazon operates across a wide portfolio of marketing channels, including but not limited to offline mass advertising, SEM and SEO, affiliation, eDM marketing, display and social media.
We are looking for an exceptional individual to lead the marketing effort for the SOUTH AFRICA consumer business, Amazon.co.za, including the Prime program.

The marketing leader will build awareness, maximize and optimize traffic through the management of a portfolio of marketing channels and initiatives, and will lead customer activation, reactivation and retention activities. The leader will also have responsibility for the growth of the Prime membership program, both in member count and engagement in shopping and digital benefits. This role is based in South Africa and serves on the senior management team for the South Africa business, as well as working closely with the worldwide Marketing & Prime teams and peers across the Middle East & Emerging region.

Key job responsibilities
Work with Regional Marketing & Prime leadership to lead the marketing strategy for South Africa, including investment levels, strategic priorities and implementation plans.

Maximize revenue generation, cash flow and customer acquisition through the development of new marketing channels and strategic initiatives.
Manage all stages of the customer funnel, including Awareness, Acquisition, Engagement, and Retention.

Manage and grow the Prime program, including all acquisition, retention and engagement activities.
Manage on-site marketing for Homepage and Cross-site initiatives, including major Deals events, and ensure a superb customer experience.

Manage customer relationship and lifecycle management programs and initiatives.
Collaborate with regional PR to support major launches and events.

Develop customer insights and follow market segment trends closely to anticipate challenges and opportunities.

Continually improve the efficacy and efficiency of fixed and variable marketing spend.

Work closely with key local business leaders to support the growth of the marketplace.

Report on results to senior team in region and in Seattle and communicate closely with various internal stakeholders across the Amazon team.

Hire, develop and manage a high caliber marketing and product management team scaled to the evolving needs of the business.

A day in the life
As Country Marketing & Prime Leader for South Africa, the leader will have a deep understanding of marketing in general and a solid track record of online and performance marketing achievements. They will be responsible for clearly communicating strategy, and devising execution priorities for the team. They will develop a detailed understanding of customer behavior and understand the financial impact of long-term trends including, but not limited to, the growth of e-commerce generally, mCommerce and multi-platform buying, collaborative marketing, sponsorships, or Shoppertainment. They will also have the ability to advocate on behalf of their customer with global product teams to ensure products and features relevant for the South African customer/member are appropriately prioritized on global roadmaps, and help Amazon Central teams learn from the South Africa customer.

BASIC QUALIFICATIONS
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales

Job details
- ZAF, Cape Town
- Marketing