Marketing Portfolio Manager

Job Description

Hello Future Marketing Portfolio Manager II

FNB Retail / Private Segment Marketing is looking for a dynamic and highly skill Portfolio Marketing Manager to join their team. The incumbent will be required to provide strategic partnership to relevant Business Unit EXCOs by assessing business needs, offering marketing solutions, advising and directing the input into the development of relevant marketing programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement).

As part of our team in FNB Retail Marketing, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.

Are you someone who can:

- Support the development and execution of a pillar marketing strategy that incorporates products, pillar, customer, and integrated financial services thinking
- Support the build, deployment and tracking of marketing initiatives from start to end to maximize growth across business areas
- Align stakeholders and execution partners at relevant level, on value propositions with end customer and customer touchpoints in mind
- Interpret strategic intent and guide activities towards this, to add value for customers and shareholders.
- Craft internal and external marketing aligned to voice of customer insights and business goals
- Ensure a depth of product and pillar understanding that feeds into appropriate marketing plan for multiple customer sub-segments and niches
- Develop and/or input into customer segment and sub-segment frameworks that support the pillar and customer need
- Drive execution needs such as socialization, approvals, and entry into activity management tools
- Build and/or input into messaging across relevant touchpoints, that enable business and marketing outcomes for the pillar, product, and customer segments.
- Interpret data, analytics and research when crafting short-, medium-, and long-term marketing activities
- Support operational processes and cadence across the relevant business value chains to enable product and pillar integration into broader integrated customer approaches and articulation
- Support the effective management and control of budgets
- Input into messaging playbooks to practically support business units across the value chain
- Support the shift in marketing process to work item and on-platform methodology to unlock efficiency and impact for customer marketing and experience
- Collaborate with Pillar and Customer Marketing Leads and portfolio managers with positioning and messaging hierarchy that ladders from single need up to IFS, and deploys over 1-3 years
- Support the tracking and articulation of marketing NPV / ROI models that assess and communicate marketing impact as well as inform decision making.
- Input, socialize, and deploy marketing performance dashboards into business areas to provide strategic guidance on impactful marketing with tangible data
- Support the business and marketing value chain at appropriate level by socializing data to demonstrate empirical shifts in customer outcomes through marketing approaches.
- Support workstreams internally and externally driving thought leadership for the pillar and customer
- Support the commissioning and packaging of customer stories for demonstration, and influence marketing builds across owned platforms
- Drive synergy and collaboration across diverse areas in the value chain
- Play a pivotal role in the pillar team, and across the marketing value chain
- Degree in Marketing, Advertising, Media or Business-related qualification (similar), Post graduate optional
- 4 - 5 years of experience in Marketing, Advertising and Media (incl. digital), of which 2 - 3 years' should be as Senior Marketing Specialist / Business specialist

You will have access to:

- Opportunities to network and collaborate
- A challenging working environment that is progressive and agile
- Opportunities to innovate where initiative is taken and owned end to end

We can be a match if you are:

- Adaptable and curious
- Analyse complex data sets
- Thrive in a collaborative environment

Post
FNB
LI-TB1

Job Details

15/05/25