Content Strategist

Do you dream in hashtags and convert ideas into viral campaigns? We’re looking for a **Content Marketing Strategist** to be the creative genius behind our franchise client brands. If you’re a blend of wordsmith, data detective, and content whisperer, keep reading

The Content Strategist is responsible for leading clients’ content strategies, mentoring junior content writers, as well as acting as an individual contributor for writing and managing digital content deliverables for various clients across several industries.

Reporting to the Director of Operations and Content, the Sr Content Writer & Brand Strategist is

a service-oriented professional with excellent communication skills that can serve a wide variety

of client and team personalities and has a breadth of content writing and editing competencies.

They can quickly understand, manage, and support initiatives that will contribute to the goals

and success of client campaigns. They will contribute to the high-level strategic guidance of

junior content writers while acting as a mentor on internal writing processes, franchise marketing

education, and client content strategy development/execution.

Account Support
- Be a strategic partner for our clients
- Creating content strategies for a variety of clients in different industries and driving the
- strategy to meet client goals
- Ownership of strategies and campaigns from start to finish. This includes planning,
- overseeing execution, optimization, and strategy
- Attend client onboarding meetings to ensure all questions are answered and supporting
- materials are gathered for a successful start to the client’s campaign
- Develop high-quality content that addresses each stage of the buyer persona’s journey
- Create and maintain editorial calendars, content playbooks, taxonomies, website and
- migration plans for clients
- Perform interviews, as needed, to gather critical insights to shape the story and topic
- Monitor franchise industry trends and issues that impact our client’s personas and
- develop content that incorporates IDS’s expertise to trending topics as appropriate
- Collaborate with the design team to ensure content is packaged effectively to drive
- engagement yet consistent with the client’s brand standards
- Collaborate with the SEO team to implement SEO best practices into all content
- deliverables
- Ensure all assigned content is completed on time and on budget. Identify any potential
- impediments to autonomously problem solve or escalate to senior management for help
- as necessary
- Ensure all assigned content is on-brand, consistent in terms of style, quality, and tone of
- voice
- Ensure all assigned content is optimized for search across all digital channels for
- multiple buyer personas
- Support account managers in data acquisition or campaign insights for quarterly or
- annual business reviews

People
- Act as a mentor to junior content writers to understand the buyer persona’s journey for a
- franchise development client
- Provide guidance and best practices to junior content writers on information gathering
- during the initial client onboarding process
- Provide high-level strategic guidance on client content strategy development and
- execution
- Provide ongoing support to junior content writers on the latest content trends, strategies,
- and tools

Operations
- Write blogs, whitepapers, and other publications for the IDS website and other media
- channels as relevant topics present themselves
- Uses all of the company’s business management and communication platforms to keep
- stakeholders informed, tasks assigned, and projects well managed in accordance with
- deadlines
- Performs ongoing professional development to keep pace with changes and trends
- within the digital marketing industry
- Assists sales team with presentations and proposal development
- Performs other duties as assigned by management

Why Ignite Visibility?
- The opportunity to grow and build a long-term career with us
- Top-Tier Franchise Marketing Supplier by Entrepreneur Magazine (2018-2024)
- A collaborative environment focused on client success and career development
- Fully remote workforce
- Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
- Named Fastest-Growing Private Companies in San Diego (2016-2022)
- Named Best Places to Work in San Diego 2017, 2020
- Named Inc 5000 Fastest Growing Companies 2017-2024