Senior Copy Writer

3 days ago

Johannesburg, South Africa Nedbank Full time

**Job Classification**
- Job Requisition: 141912
TA Specialist: Refilwe Falatsi
Closing Date: 19 September 2025
Location: 135 Rivonia Campus, Sandown
Cluster: Personal and Private Banking | Nedbank Insurance | Client Experience
Please Note: Preference will be given to applicants from Underrepresented Groups

**Job Purpose**
- To support Nedbank Insurance in creating relevant client communications and content engagement strategies across different client segments. To craft clear and engaging copy on complex projects, that guides and educates clients. The role also involves developing compelling narratives based on behavioural science principles and insights to understand customer motivations, decision-making processes, and influences on purchasing behaviour in the insurance sector.

**Responsibilities**:
**Responsibilities**:

- Manage projects and copy requests from across the enterprise, prioritizing tasks, managing approvals and tracking time spent
- Work with CX, UX and UI designers to develop messaging and micro copy for app and web user journeys, chatbots, notifications, mailers, infographics and videos
- Drive vision for product language and content across customer journeys
- Have strong analytical skills to interpret data and insights to inform content strategy and decision-making
- Ability to measure the effectiveness of content and make data-driven improvements
- Proficiency in developing and executing content plans that drive brand awareness and customer engagement
- Define and document standards, patterns, principles and processes to establish a unified approach to communications
- Drive alignment on style, voice and tone across channels
- Collaborating with multi-discipline practitioners and project stakeholders

**Behavioural Science**:

- Craft persuasive content that drives customer engagement and action, using proven behavioural science principles to nudge customers towards optimal choices
- Design and implement behavioural change campaigns that address common pain points and enhance customer experience with insurance products
- Leverage big data and behavioural analytics to inform content strategies, enhance customer communication, and improve overall customer satisfaction.

**Leadership and Mentorship**:

- Experience in leading and mentoring junior writers
- Ability to provide constructive feedback and foster a culture of continuous improvement

**People Specification**
- Essential Qualifications - NQF Level
- Advanced Diplomas/National 1st Degrees
- Matric / Grade 12 / National Senior Certificate
- Preferred Qualification
- Degree in English, Copywriting, Communications or Journalism
- Preferred Certifications
- Certification in UX Writing, Content Strategy, UX or Design
Have a foundation in Behavioural Economics Principles
- Minimum Experience Level

4 -7 years in copywriting experience preference from the Insurance industry or Financial Services experience.

**Technical / Professional Knowledge**
- Relevant design tools
- Writing, editing, proofreading, layout and design skills
- General Communication Skills
- Behavioural Competencies
- Collaborating
- Managing Work
- Leveraging Feedback
- Continuous Learning
- Technical/Professional Knowledge and Skills
- **_Please contact the Nedbank Recruiting Team at +27 860 555 566_

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