SEO Manager

**SEO Manager (Full-Time) - Think MAD Digital Marketing Agency**

**Job Title - SEO Manager**

**Probation period is Part time role for 1-3 months to prove you can do the role.**

**80 hours (pro rata salary) then 120 hours per month at the full pay advertised once probation is passed**

**Location (Remote)**
- Think MAD is based in the North West of England. The role will be working from your home location in South Africa. We contribute to your flights and accomodation should you be required to ever visit the UK for meetings, entertainment and reviews._

**About the Company**

Think MAD is a results-driven **digital marketing agency** specialising in clients from the **manufacturing, construction, and skilled trades** sectors. We pride ourselves on making a real impact in “unsexy” industries - from B2B manufacturers to local trade service companies (electricians, plumbing engineers, etc.). Our mission is delivering **measurable, high-ranking visibility** for clients and **staying ahead of industry trends** to keep them at the top. At Think MAD, we value innovation, collaboration, and an unwavering commitment to client success. We are a close-knit team of digital experts who thrive on creative problem-solving and achieving outstanding results for our clients in a supportive, growth-oriented culture.

**Role Overview**

We are looking for a **high-performing SEO Manager** to take ownership of our clients’ SEO strategies and drive their organic growth to new heights. In this full-time role, you will be the go-to expert for achieving **top 3 search engine rankings** and dominating the local 3-Pack on **Google Maps** for our clients. You will develop and execute comprehensive SEO campaigns that encompass **on-page, off-page, technical, and content SEO**, with a sharp focus on **organic traffic growth** and lead generation. As the SEO Manager, you will manage SEO end-to-end - from initial audits and keyword research, through content optimization and backlink building, to performance tracking and reporting.

This role is both **strategic and hands-on**: you’ll set the SEO vision and strategy for client accounts (particularly in manufacturing, construction, and trade services niches), and roll up your sleeves to implement best practices. You will collaborate closely with our web designers, content writers, PPC specialists, and account managers to ensure a unified digital strategy. A typical day might include optimizing a client’s website for Core Web Vitals, researching the latest keywords with **Google Trends**, briefing the content team on SEO-friendly blog topics, analysing Google Analytics (GA4) data for insights, and hopping on a call with a client to walk through their monthly SEO performance report. If you are passionate about **delivering tangible results, staying ahead of SEO trends**, and leveraging cutting-edge tools (yes, we use **AI-powered tools** like ChatGPT Pro and Copy.ai), then we want to hear from you.

**Key Responsibilities**
- **Develop and Execute SEO Strategies**: Create, implement, and refine tailored SEO strategies for each client to achieve **top 3 organic rankings** on Google and **maximize visibility in Google My Business/Google Maps** listings. Plan both short-term quick wins and long-term growth strategies, aligned with client goals.
- **Keyword Research & Content Optimization**: Conduct comprehensive keyword research (using tools like **Ahrefs, SEMrush, SE Ranking, and Google Keyword Planner**) to identify high-value search terms in our clients’ industries. Guide the content strategy by providing keywords and SEO briefs to writers, and optimize website content, landing pages, and blog posts for relevancy and **search intent**. Ensure on-page SEO elements (titles, meta descriptions, headings, E-E-A-T content quality, internal linking) are perfected for maximum impact.
- **Technical SEO & Site Audits**: Perform regular **SEO audits** on client websites to identify technical issues affecting crawlability, indexation, and performance. This includes checking site architecture, page speed (Core Web Vitals), mobile usability, schema markup, XML sitemaps, robots.txt, and resolving issues like broken links or duplicate content. Work closely with our developers to implement technical fixes and enhancements that improve organic rankings.
- **Off-Page SEO & Link Building**: Plan and execute effective **backlinking campaigns** to build authority for client sites. This will involve developing a backlink strategy (guest posting, outreach, PR content) and managing relationships to acquire high-quality, relevant backlinks. Utilize tools like **Moz, Ahrefs, or SEMrush** to monitor backlink profiles and competitors’ link strategies. Knowledge of advanced link-building tactics like **HARO outreach** and **link wheel strategies** to supercharge authority is a plus.
- **Local SEO**: For clients in service trades and location-based businesses, manage their **local search presence**. Optimize **Google Bu