Head of Student Recruitment
7 days ago
**NewBridge Graduate Institute** is registered with the Department of Higher Education and Training as a private higher education institution. A provider of distinctive qualifications with a 22-year history of academic excellence, the institute offers a unique educational model focused on collaborative learning, industry relevant qualifications, and personal development to prepare students for a successful and meaningful career.
The institute has a vacancy for a **Head of Student Recruitment** to be based at our Salt River campus in Cape Town
**Role Description**:
**Duties and Responsibilities**:
Within the framework of the NGI business strategy, to help develop and implement the Campus Sales strategy. This includes but is not limited to the implementation of strategy for:
- Brand Positioning
- The appointment of campus Student Advisors (SA), Senior Student Advisors (SSA), Marketing Consultants and Senior Marketing Consultants
- School Targeting
- School Presentations
- Career fairs
- Database Collection and Management
- Marketing Consultants and the conversion of booked appointments to arrival
- Reception protocols Interviews and the conversion to Applications and Registrations
- **To manage and to work with regional manager to ensure**:
- SSA and SA’s, Marketing Consultants and Senior Marketing Consultants are trained and ensure they are competent in all key performance areas
- Clear objectives and targets are set for SSA, SA’s, Marketing Consultants and Senior Marketing Consultants and manage their performance using qualitative and quantitative measures
- Required marketing material is accurately and timeously forecasted
- Reporting on key sales achievement vs. targets to the Campus Principal and Regional Sales Manager on a weekly and monthly basis
- Development and maintenance of relationships with target schools
- Sports and social activities are monitored to ensure that students participate in activities as per set norms and targets whilst also driving and reinforcing the NewBridge Sports Institute awareness amongst prospective students.
- Student Advising team are guided and mentored to improve sales and closing skills
- Custodianship of the CRM Information system and ensuring 100% use by the sales team
- Growth of the campus as measured by sales achieved against set targets
**Key Responsibilities**:
- Ensure all sales activity takes place in line with the brand and campus marketing plan
- Develop a sales plan to meet the campus sales and marketing objectives
- Achieve campus sales targets vis. student numbers, revenue per student and total turnover net of bursaries.
- Roll out the tactical sales plans consistent with your campus sales strategy. This includes all direct sales activity, approved social media and promotional activity
- Build and maintain a dynamic group of Marketing Consultants, Senior Marketing Consultants, SA’s and SSA, through supporting effective recruitment and selection and training processes
- Ensure that all team members are trained and coached with product knowledge and sales techniques
- Proactively monitor and evaluate the performance of your SA’s and SSA to ensure that individual team member's targets are agreed upon and achieved
- Ensure that the activities of the campus sales team comply with all relevant legislation, ethical standards and company policies
- Foster a teamwork approach and a sense of partnership with the academic, finance, operations and HR teams, aimed at optimizing all opportunities to identify and exploit synergies and enhance sales-effectiveness
**Required Competencies**:
- Minimum of 5 years’ sales experience, preferably in an education environment
- Target driven, friendly and methodical individual who works accurately and can handle pressure
- Excellent interpersonal and communications skills
- Outstanding organizational and time management skills
- Completed Tertiary Qualification
**Role specific requirement**:
- Drivers license and own vehicle is a compulsory requirement
**Salary**:
- Competitive salary dependent on qualifications and experience.
- Alongside the dynamic role and its responsibilities, we provide an attractive commission structure tied to performance goals
**Working Hours**: Monday to Friday: 08:00 - 16:30
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