Marketing Manager

**Business Unit**:Marketing**Function**:Marketing Management**Date**:12 Nov 2024- Discovery - Marketing Senior Marketing Manager
About Discovery- Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.- Key Purpose Areas of responsibility may include but not limited to- MANAGES THE MARKETING DEPARTMENT AND PROVIDES MARKETING DIRECTION AND SUPPORT ACROSS THE BUSINESS- Provides input into the Marketing, Brand and Communication Strategy
- Implements the Marketing, Brand and Communication Strategy, operational plan and targets for area of responsibility.
- Implements principles and workflows to ensure marketing strategy is aligned to Discovery marketing model and overall business strategy.
- Implements fit for purpose marketing systems, policies and practices and continually reviews and improves on them.
- Creates innovative, consistent, integrated solutions to improve business practices, processes and synergies to increase sales, efficiencies or effectiveness.
- Unpacks complexity and provides new ideas and thought leadership to drive sales and engagement with Brand.
- Secures approval for all content relating to the organisation's reputation destined for internal and external publication.
- Works cross-functionally to help develop advertising and promotional programmes, pricing, and positioning and manages information flow between the department, clients and service providers.
- Collates, compiles and reports on key business metrics.
- Proposes initiatives and identifies opportunities for growth, expansion or new direction.
- MANAGES PEOPLE AND ENSURES CONTINUOUS IMPROVEMENT AND PROFESSIONAL DEVELOPMENT- Fosters an environment conducive to cross-functional skills transfer and integrates and harnesses team specialities and talent.
- Cultivates an environment where creativity and innovation are encouraged and provides necessary guidance, coaching and support in this regard.
- Ensures team is highly motivated, challenged and supported.
- Implements fit for purpose marketing systems, policies and practices and continually reviews and improves on them.
- Recruits and develops quality staff as required in consultation with the Head of Marketing and HR.
- Ensures staff are clear about their roles, procedures and practices - conducts regular performance contracting and review processes.
- Delegates responsibility and authority whilst monitoring and managing performance
- Maintains up to date professional and technical knowledge and keeps abreast of industry trends and pertinent legislation.
- Ensures team has excellent product and technical knowledge in order to deliver strategy and build brand.
- Contributes to team success by ensuring team commitment and cohesion; values individual contributions and shows respect for others.
- Respects diversity and encourages an environment that values inclusivity.
- BUILDS AND MANAGES OPERATIONAL RELATIONSHIPS WITH INTERNAL STAKEHOLDERS- Interfaces with senior business colleagues to contribute to brand or communication strategy.
- Researches local and international trends and business enablers and makes recommendations for their customisation and incorporation into operations.
- Provides expert guidance to colleagues on industry best practice.
- Participates in meetings and forums to share knowledge, encourage innovation and manage complexities.
- Manages, balances and aligns customer requirements and quality of service to build brand presence and strength.
- Uses customer feedback to inform service delivery improvements.
- BUILDS AND MANAGES EXTERNAL RELATIONSHIPS AND KEY PARTNERSHIPS- Engages with business partners, resolves conflicts and builds effective relationships.
- Collaborates with stakeholders to plan and implement solutions to business challenges.
- Aligns key business strategies and goals and ensures deliverables are communicated to internal and external customers; secures necessary documentation and sign-off.
- Builds and maintains vendor and supplier relationships, ensuring good communication and clear expectations.
- Ensures that the company's image is enhanced in all interactions with external and internal stakeholders
- Creates opportunities for keeping the organisation and its products/ services in front of public and the trade.
- OPERATIONALISES, ALIGNS AND OPTIMISES LARGE STRATEGIC MARKETING PROJECTS- Liaises with different business units to understand business needs as they relate to marketing and business campaigns.
- Develops and manages the execution of multiple projects from conception to post implementa