General Manager: Fmcg Store Operations

General Operations Manager, Athlone

Purpose: To manage all Operational Aspects of the business unit and achieve agreed budgeted and Strategic objectives.

Key Performance Areas

Store Performance & Measurement:
Achievement of agreed:

- Achieve Top Line Sales in Line with Budget
- Achieve Gross Profit Budget
- Achieve Budgeted Income (Rebates/ Ad Spends/ Settlements and other income e.g., Promotional Ad hoc, Selling of Ends, buying of space on leaflets & any other contributions)
- Ensure buying team is actively collecting accordingly
- Drive and manage Expenses in line with performance ratio % to Budget
- Achieve Expected Bottom Line Profit
- Grow Strategic Basket Size and Feet count
- Grow Strategic departmental participations
- Shrinkage not to exceed 0.50% including service department
- Stock Holding not to exceed 4.5 weeks

Stock Management & Buying Controls:

- Ensure that the store has a full range of appropriate products to suit the needs of the consumer/market both retail and wholesale.
- Ensure that the store is well merchandised and according to rate of sale and that top 500 lines are in stock and ticketed at all times.
- Ensure Stock Card System & Supplier Cycle Sheets are maintained and used.
- Stock purchases to be in-line with ROS 4.5 weeks stock (Rate of Sale)
- Ensure all products have a P.I. label
- Ensure promotions are correctly merchandised and pricing in place
- Ensure Ticketing and Price Policy.
- Ends planners in accordance with Supplier activity’s
- Ensure that cleanliness and high hygiene standards are maintained through-out the store.
- Top 30 suppliers’ performance & review meetings
- to be scheduled monthly with forward planning to be

completed in terms of activities/ promotion/ Ad hoc income and Cycle deals on products for the purpose of marketing the products on leaflet.
- Ensure Purchases buying Ratio’s to be in line with Sales
- Signing-off all purchase orders and receipts on a daily basis.
- All GRV’s to be checked & Monitor Input GP by line and invoice/ SOH/ in accordance to daily & weekly Purchase Budget.
- Ensure that all claims are processed and claimed against supplier e.g., Tallies, over-pricing, Supplier contributions, Ends, Shorts and returns.
- All returns to be monitored closely e.g., Expired stock, swell allowances and returns to suppliers for overstocks and damages
- Daily Drop-Down of stock, ensuring that all stock is merchandised.
- Relay floor as market trends & Seasons change
- Departments
- Wastage control
- Recording of all waste

Departments:

- Range
- Opportunities & Season lines
- Pricing
- costings and price maintenance
- Maintain GP % Budgets & Targets
- Wastage - Recorded wastage to be signed off daily
- Staff Cost - In line with department sales
- Ensure Quality over price

Marketing & Promotions:

- Agree with Identifying of lines for promotions & price setting in accordance with market pricing. Right lines, right price
- Grow market share through interaction with customers, community, suppliers and trading partners.
- Promote brand aggressively via Leaflets (Suppliers, Price, Product, Range & leaflet competitions), Local Radio advertising.
- Arranging of supplier activities on weekends e.g. Wet Demos
- Visits to opposition stores
- pricing & trends
- Know what they are doing

Daily Budgeting, Sales, Reports, and Targets:

- Ensure that daily sales budget is monitored driven and achieved. Any out of lines, to be actioned and rectified
- Monitor Sales below cost daily
- Action accordingly.
- Daily floor walks with buying team
- set targets daily, weekly and monthly.
- Follow-up on daily floor walks and increase store standards.
- Weekly Management Meetings - Feedback Sessions
- Sales, Marketing, New Opportunities, Shortfalls, Store Promo’s & Risk Management.

Loss Control:

- Ensure that losses are controlled. (Minimize damages, expired stock etc)
- Ensure that shrinkage is managed - daily hazard counts.
- Ensure that 2nd checks are done at receiving and recorded
- Ensure that All Empties/ Airtime Controls are in place and stock counted daily with identifying variances by line with corrective action.
- Ensure the Fridge temperature checks are done as instructed and checked by management.
- All service department stock takes to be completed weekly and any shorts/ overs to be actioned.
- Spot Checks to be performed on till points and shorts/ overs to be actioned.
- All security 2nd checks at front end to be monitored closely and action to be taken against staff members who defaults on incorrect invoicing.
- Follow all Opening and Closing security procedures.

Customer Service:

- Attend to customer queries and resolve them promptly.
- Ensure pamphlets are distributed on time and effectively.
- Spend adequate time on sales floor to know customer needs and become the face of the business unit.
- Adequate scheduling of staff on sales floor and Front Line in order to give customers good service. Staff cost in line with agreed budgeted %.
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