Customer Insights Specialist

4 days ago

Johannesburg, South Africa Pollock and Associates Full time

Customer Insights Specialist Non Equity

Johannesburg North - Gauteng

Reporting to CRM Manager you will be an analytical self-starter with decisive judgment and strong commercial acumen. An inquisitive mind and enjoy working on data-driven solutions within a (Retail/FMCG/Insurance) consumer business. You will be responsible for gathering and sharing insights that can be used to inform and support business decision-making for both B2C and B2B. Essential that you have SQL database expertise including SQL script writing and PowerBI.

Essential Qualifications, Skills and Experience:

- Relevant Bachelor's degree
- Minimum 3/5 years of relevant work experience
- A proven and successful background in data analysis across a large database of customers
- Established experience in CRM and tools that monitor the Omnichannel customer experience
- Extensive knowledge of e-commerce platforms
- Ability to visualise data clearly
- Advanced knowledge of MS office.
- Must have excellent analytical skills

Key Outputs:

- Prepare monthly Customer evolution information tracking
- Leverage data to gain a deeper understanding of existing customers
- Advise on customer acquisition and retention strategies based on customer behaviour
- Update the database with all internal and external data and clean, maintain and enrich the database
- Manage all operational tasks related to extracting data, customer, and consumer-related insights
- Provide customer segmentation profiles to aid targeted
- Deliver customer insights and recommendations to increase member's lifetime value
- Assist channels in their forecasting activities
- Provide periodic reporting data on active base, average consumption and channel preference
- Complement reports with bottom-up channel views
- Monitor and report relevant trends within the database and communicate them
- Provide evaluation reports of consumer experience campaigns and marketing activities

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