Digital Coordinator
1 week ago
**KEY RESPONSIBILITIES**
- Update and manage website content, ensuring accuracy, SEO optimization, and brand consistency.
- Create, curate, and schedule engaging content for social media channels.
- Monitor and analyse content performance to optimize engagement and reach.
**Social Media Management**:
- Maintain and grow the company’s social media presence across platforms like LinkedIn, Instagram, Facebook, and Twitter.
- Engage with online audiences by responding to comments, messages, and inquiries.
- Track social media trends and propose new ideas to enhance audience engagement.
**Analytics & Reporting**:
- Track and report key performance metrics (KPIs) for digital initiatives.
- Use tools like Google Analytics, social media insights, and SEO reports to assess campaign effectiveness.
- Provide insights and recommendations for data-driven marketing improvements.
**Collaboration and coordination**
- Work closely with the marketing team, designers, and content creators to align digital strategies.
- Coordinate with external agencies or freelancers when needed.
- Stay up to date with digital trends, tools, and best practices
**QUALIFICATION & EXPERIENCE**
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3-5 years of experience in digital marketing, social media management, or content coordination.
- Basic knowledge of graphic design tools (Canva, Adobe Creative Suite) is a plus.
- Strong analytical skills and attention to detail.
- Excellent communication and organizational skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Experience with paid advertising (Google Ads, Facebook Ads, LinkedIn Ads) is advantageous.
- Understanding of UX/UI principles and website management (WordPress, Shopify, or similar platforms).
- Knowledge of video editing and multimedia content creation is a bonus.
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