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Campaign Manager
2 weeks ago
**RESPONSIBILITIES**:
Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
Manage the procedure, implementation, tracking and measurement of marketing campaigns.
Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
Work within a budget and report any overspend.
Write, edit and proofread copy for promotional materials within marketing campaigns.
Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
Maintain regular measurement of the ROI of campaigns.
Ensure accuracy of marketing materials and provide formal sign off if necessary.
Collect and use data to inform new campaigns and the evaluation of existing campaigns.
Take responsibility for the organisation of any trade shows or exhibitions.
Administer the website(s).
Keep abreast of current trends in marketing
**MINIMUM REQUIREMENTS**:
Matric
Marketing degree
Digital marketing qualification
3 to 5 years’ experience in digital marketing
Experience in the informal market will be an advantage
Experience in formal retail will be an advantage
Experience in identifying highly targeted audience segments and devising targeted digital campaigns for these audiences
Solid knowledge of data led decision making and utilizing data insights for digital marketing initiatives
Solid knowledge of digital analytic tools.
Up to date with the latest trends and best practices in online marketing and measurement
**SKILLS**:
**Management skills**: As a campaign manager you will formulate marketing plans but your team or external agencies will deliver them. Therefore, campaign managers need to guide their team and establish parameters but also delegate rather than micro-manage.
**Communication skills**: Excellent writing skills are a prerequisite as you will frequently have to write copy for marketing promotions. But campaign managers also need pristine speaking skills. They have to manage relationships with agencies and third parties as well as persuade a non-marketing audience, such as senior level managers within the organisation, of the wisdom of proposed campaigns.
**Project management skills**: As a campaign manager you will have to work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns. You will need to manage the organisation’s output effectively and intervene if things are going off-track.
**Numerical skills**: An additional factor favoured, campaign managers need to be good with words and numbers. You will need to acquire data and use it to target selected groups, as well as analyse the success or otherwise of campaigns.
**ATTRIBUTES**:
Passionate
High Energy
Results driven
Confident
Assertive
Collaborative
Innovative
LI-AT1
