Marketing & Loyalty Officer 12 Month Fixed Term Contract

MAIN FUNCTIONS OF THE JOB INCLUDE:
**Loyalty Program Management**
- Designs and manages customer loyalty programs, ensuring they are aligned with Shariah compliance and contribute to customer retention.
- Create and implement initiatives to enhance customer engagement and participation in the loyalty program.
- Develop targeted communication strategies to effectively promote the program's benefits and rewards to customers.
- Collaborate with the marketing team to integrate the loyalty program into broader marketing campaigns.
- Meet loyalty partners on a quarterly basis to discuss progress of the program and further opportunities.
- Analyse customer data and behaviour to gain insights into preferences, spending patterns, and trends.
- Use data-driven insights to refine and personalize loyalty program offerings, enhancing customer experiences and to discuss the data with the loyalty partners.
- Monitor and report on key performance indicators related to customer engagement and program effectiveness.
- Continuously evaluate the loyalty program's performance and identify areas for enhancement.

**Payments for Loyalty program**
- Requests / retrieve rewards paid out per partner per month from cloud for the respective period.
- Prepares and verifies the Excel extracts of rewards paid out per partner on a monthly basis.
- Attends to any amendments required on the excel extracts of rewards.
- Forwards the final excel extracts per partner to the Finance department to generate invoice.
- Follows up on payments of rewards.
- Follows up on payments on a monthly basis and attends to a recon of outstanding rewards payments.

**Digital Marketing Strategy Development and Execution**
- Develops and implements comprehensive digital marketing strategies that promote the Bank's products and services in line with Islamic principles.
- Manages the Bank’s online presence, including website content and social media channels, ensuring brand consistency.

**Content Creation and Management**
- Oversees the creation and distribution of relevant and engaging content across digital channels, ensuring all materials reflect the values of Islamic banking.
- Collaborates with external content creators and graphic designers to develop visually appealing and informative materials.

**Customer Engagement and Analytics**
- Tracks and analyses customer interactions and campaign performance, utilizing data to refine marketing strategies and loyalty initiatives.
- Develops reports and insights on customer behaviour, preferences, and trends, providing recommendations to enhance digital marketing efforts.

**Collaboration and Stakeholder Management**
- Works closely with the product development, sales, and customer service teams to align marketing strategies with business objectives.
- Engages with external vendors, agencies, and technology partners to ensure the successful implementation of digital marketing and loyalty initiatives.

QUALIFICATIONS
- BCom in Marketing, Digital Marketing, Accounting, Business Administration, or a related field.
- Additional certification in digital marketing tools and platforms is advantageous.
- Accounting or finance-related certification will be an added advantage.

PREFERRED EXPERIENCE
- Minimum of 5-7 years of experience in digital marketing, with a focus on customer engagement and loyalty programs.
- At least 2-3 years in a role managing digital marketing strategies, preferably within the financial services sector.
- Demonstrated experience in financial reconciliations, invoice management, and working with accounting processes.

KNOWLEDGE
- Strong understanding of digital marketing techniques, including SEO, PPC, social media, and content marketing.
- Knowledge of Islamic banking principles and Shariah-compliant marketing practices.
- Familiarity with loyalty program management and customer retention strategies.