Marketing Coordinator

5 days ago

Johannesburg, South Africa Barron Full time

**Job Purpose**

The purpose of the Communication and Marketing Coordinator is to assist and support the effective implementation of the marketing strategy and activities.

**Job objectives**
**Marketing Strategy**
** - Responsible for contributing towards creating marketing and design strategies for specific campaigns and keeping up to date with the annual marketing plan.
- Responsible for researching and compiling content for all marketing activities and or campaigns; and contacting suppliers and or vendors, when required.
- Assist in compiling annual marketing calendar inline with marketing strategy
- Accountable for assisting the marketing manager with implementing all marketing campaigns, seminars, workshops and or conferences in order to market the Barron Brand.
- Responsible for assisting with the planning of a marketing event by liaising with suppliers and or vendors by booking venues, confirming guest lists, setting up the venue, and ensuring that there are sufficient Barron products.
- Accountable for all social media platforms management and website updates.

- Accountable for conducting marketing research on consumer behaviour which will drive the marketing strategy and providing findings to the Marketing Manager.
- Responsible for employing marketing analytics techniques to gather important data (i.e. social media, web analytics, rankings etc.); and create and propose online content on the company’s website and social media account.
- Assist with updating budget as per the campaign executed; engaging with the Marketing team and relevant stakeholders on the execution of marketing calendar activities; and assisting with the implementation of these campaigns.
- Assist internal stakeholders with adhoc communication and marketing requests in line with their brief.

**Administration & Reporting**

- Accountable for undertaking adhoc daily administrative tasks to ensure the functionality and coordination of the marketing activities.
- Responsible for collecting and analysing data on customer demographics, preferences, needs, and on consumer opinions and marketing strategies and provide feedback to the Marketing Manager and make recommendations, where applicable.
- Regularly consolidate social media management and web-leads report and share with relevant stakeholders.

- Manage and compile monthly mailer reports.

**Job requirements**
**Qualifications and experience**

- NQF 6 Marketing/Public Relations
- NQF 7 Marketing/Public Relations
- 2-3 years' Marketing Assistant/Coordinator
- 2-3 Years' Wholesale/Retail Industry

**Skills, Abilities and Job-Related Knowledge**

- Sales & Marketing Principles
- Communication & media Principles

- Attention to detail

- Creativity
- Multi-task
- Project management

**Competencies**

- Systematic Approach
- Results and Goal orientation
- Initiative
- Stability

**Reports to**
Digital Marketing Manager

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