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Marketing Coordinator
2 weeks ago
**GALXBOY is a proudly South African streetwear brand that emerged from the underground, rebellious youth culture found in the country’s urban hubs. Built on a foundation of ambition, collaboration, and persistence, it has grown into a leading national label. Known for its bold designs and deep cultural relevance, GALXBOY reflects a new generation of South Africans who embrace their identity with confidence and style.**
**MAIN PURPOSE OF THE JOB**
The Marketing Coordinator will support the execution of marketing campaigns and initiatives within GALXBOY’s fast-paced retail environment. Working closely with the marketing team, store operations, visual merchandising, and external partners.
**KEY AREAS OF RESPONSIBILITY**
Campaign & Project Coordination
- Coordinate and support the rollout of multi-platform marketing campaigns across digital, retail, and social channels.
- Ensure timely execution of all initiatives to maintain and enhance brand visibility, consistency, and impact across all consumer touchpoints.
Retail & Event Marketing
- Support the planning and execution of in-store activations, seasonal launches, pop-ups, and brand events.
- Collaborate with retail teams to align on storytelling, coordinate logistics and marketing materials, and ensure a smooth event flow that enhances customer engagement and brand experience.
Market Research & Reporting
- Support the collection and analysis of insights through performance reports, post-campaign analysis (PCA), and competitive monitoring. Track cultural trends and consumer behaviour to identify both local and international market opportunities.
- Deliver timely insight reports, translate data into actionable learnings, and present findings using clear data visualizations to support strategic decision-making.
Team Admin & Support
- Provide administrative and coordination support by managing team calendars, meeting notes, and project trackers.
- Maintain shared resources, ensure timely follow-ups (within 24-48 hours), and assist with cross-functional tasks, including coordination with brand partners. Ensure all meeting actions are tracked and completed without delay.
**SKILLS AND PERSONAL ATTRIBUTES**
- Matric certificate compulsory.
- Relevant tertiary qualifications in Marketing or similar.
- 3+ years' experience in a marketing role preferably in the retail, fashion, lifestyle, or creative industries.
- Technical Proficiency: Comfortable using Microsoft Office Suite (Excel, Word, PowerPoint).
- Familiar with tools like Brandwatch, Klayvio, Shopify, and basic creative tools (Canva, Adobe, etc.).
- Familiarity with social media platforms, retail environments, and youth-driven brands.
- Understanding of customer journey and retail consumer trends to tailor marketing efforts effectively.
- Strong understanding of retail marketing principles, campaign management, brand positioning, and consumer behaviour.
- Ability to coordinate multiple campaigns and projects simultaneously, manage timelines, prioritize tasks, and meet deadlines.
- Knowledge on streetwear and luxury products.
- Excellent verbal and written communication skills for internal collaboration and external partner engagement.
- Eye for visual detail, branding consistency, and content creation including copywriting and basic graphic design knowledge.
