Junior Brand Manager

3 days ago

Cape Town, South Africa Clicks Group Limited Full time

**Position Summary**:
**Industry**:Wholesale & Retail Trade

**Job category**:Media, Advertising, PR, Publishing and Marketing

**Location**:Cape Town

**Contract**:Permanent

**Remuneration**:Market Related

**EE position**:Yes

**Brand**:Clicks Group

**Introduction**:
We are looking to recruit a Junior Brand Manager to support the Loyalty Marketing Manager with the delivery of key business campaigns across Clubcard. This role will be based at our Head Office in Cape Town.

**Job description**:
**Job Purpose**:

To deliver business, marketing and communication objectives via loyalty marketing campaigns across Clubcard Affinity Partners (new and existing) and Clubcard (incl Clubs and Baby) that unlock revenue growth for Clicks. To deliver tactical and innovative campaigns that drive newness and attract new footfall to Clicks.

**Job Objectives**:

- To drive and support the annual promotional and communications calendar and ensure all campaigns are delivered and meet their objectives according to the Marketing operating plan.
- To manage the alignment of all marketing elements to ensure it is delivered and aligned with the Brand identity (above the line: / TV campaigns; below the line: in store activations and promotional execution and online: social media platforms website / online campaigns.
- To manage the marketing budgets by ensuring all campaigns are implemented cost effectively over the short and medium term.
- To build positive relationships with internal (merchandise, stores, advertising agencies and leadership teams) and external stakeholders (suppliers, online, production, etc.) in order to deliver marketing communications that meets customer expectations.
- To maintain brand integrity and ensure the impact of all branding decisions are evaluated against the brand strategy.
- To continuously monitor marketing trends and make recommendations so as to keep the brand relevant to consumer needs.
- To measure and report back on promotion and marketing performance and recommend enhancements to deliver results.
- To conceptualise, design, deliver and implement marketing communications campaigns that meet business objectives and are aligned to brand

**Minimum requirements**:
**Job related knowledge**:

- In-depth working knowledge of the media and advertising environment
- Understand fundamentals of product marketing and merchandise deliverables
- Knowledge of breadth of competitive awareness and understanding which drives significantly differentiated customer offerings

**Job related skills**:

- Strong strategic marketing skills
- Customer research and analysis skills
- Customer segmentation development
- Marketing and planning skills
- Strategic thinking
- Attention to detail
- Ability to lead and manage multiple projects simultaneously
- Presentation skills

**Experience**:

- 3-5 years marketing management experience in a retail environment
- 2-3 years Brand Management
- 5years Stakeholder Management

**Formal Qualification**:

- 3 year Marketing Degree/Diploma

**Essential Competencies**:

- Deciding and Initiating Action
- Relating and Networking
- Presenting and Communicating Information
- Planning and Organising
- Delivering Results & Meeting Customer Expectations
- Following Instructions and Procedures
- Adapting and Responding to Change
- Coping with Pressures and Setbacks

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