Digital Marketing Lead

Vaimo is one of the world’s most respected experts in digital commerce and experience. As a full-service omnichannel partner, we deliver strategy, design, development, and managed services to brands, retailers, and manufacturers worldwide. Founded in 2008 in Sweden, Vaimo has grown organically from a 3-person start-up to a global full-service commerce solutions provider with 650+ employees in 20 offices across 15 countries.

As a Digital Marketing Lead at Vaimo, you will own and manage all digital marketing activities for our clients. You will work closely with our digital marketing and sales teams to deliver exceptional marketing strategies and campaigns that drive client success. Your role will be pivotal in helping our clients thrive by executing marketing strategies across multiple channels, building brand awareness, and attracting new customers.

**Responsibilities**:

- Collaborate with the local sales team to understand client needs and reach set sales targets by supporting sales with digital marketing activities.
- Develop and implement digital marketing strategies tailored to each client, ensuring alignment with their business goals and objectives.
- Oversee the creation of client success stories with the help of sales, project managers, and solution architects.
- Manage local social media and search engine marketing accounts & campaigns for clients, ensuring brand consistency and the right tone of voice.
- Develop and manage SEO strategies and paid ad campaigns for clients to enhance their online visibility and drive traffic.
- Plan, implement, and report client campaigns, using data to measure success and improve future marketing efforts.
- Measure and report the performance of all digital marketing campaigns for clients, assessing against goals (ROI and KPIs).
- Manage and enhance client data in the company CRM system, ensuring data quality and compliance with POPIA and other personal data legislation.
- Work closely with other offices' sales teams, designers, and marketing teams to execute digital marketing and content campaigns for clients.
- Stay proactive in learning and staying on top of industry trends and emerging technology to benefit our clients.
- Support the office when required and take on additional tasks, duties, and responsibilities as assigned by your manager.

**Skills**:

- Driven, self-starter, detail-oriented, and problem solver.
- Passionate about helping Vaimo’s clients thrive through the development and execution of successful data-driven marketing campaigns.
- Excellent verbal and written communication skills.
- Strong understanding of social media platforms and data management.
- Enjoys teamwork and collaboration across borders and with external partners.
- Comfortable working for an international company.

**Requirements**:

- Ideally a degree in marketing, communications, or business administration.
- Industry/relevant professional experience working as a Marketing Coordinator / Marketing Manager in an international company for 2-5 years, ideally in B2B Marketing.
- All the relevant Google Ads certifications.
- Good knowledge and experience in eCommerce.
- Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent English.

We are excited to tell you more about us and the role when we meet. Please send in your CV, and don’t forget to tell us what caught your interest and why you are the one we are looking for.