Content Writer

**Position Identification**

Position Title : Content Writer

Organization : Islamic Relief South Africa

Location : Cape Town, South Africa

Contract : One-year fixed contract

Reports to : Content Creation Coordinator

**Purpose of Position**
- To craft compelling written content that captures the heart of Islamic Relief South Africa’s work
- To develop long and shortform copy for PR and Media, web pages, feedback reports, and other digital platforms.
- The copywriter plays a key role in storytelling, public relations, and strategic messaging to drive awareness, fundraising, and impact.

**Key Responsibilities**

**The specific details of a copywriter will include**:
**1. Website content**
- Write, edit, and update website copy, ensuring clarity, accuracy, and SEO best practices.
- Create written content for campaigns, project pages, and emergency appeals.
- Collaborate with the web development and digital marketing teams to ensure user-friendly, accessible, and engaging language.

**2. PR & Media Writing**
- Draft press releases, media statements, op-eds, and interview talking points.
- Support media outreach efforts by creating strong, newsworthy narratives.
- Assist in preparing briefing documents, speech notes, and Q&As for events or interviews.

**3. Storytelling & Case Studies**
- Develop human-interest stories from the field, transforming programme data into inspiring content.
- Collaborate with programmes and fundraising teams to identify impactful stories and testimonials.
- Write case studies, success stories, and donor engagement pieces for reports and external communication.

**4. Reports & Publications**
- Contribute written content to donor reports, annual reports, and corporate publications.
- Ensure written materials are well-structured, accurate, and aligned with Islamic Relief’s tone and values.
- Proofread and edit content from other departments for consistency and clarity.
- Support content for social media captions, carousels, and campaign messaging.
- Help maintain a consistent voice across platforms and content types.

**6. Internal Communications**
- Assist in drafting internal newsletters, campaign updates, and messaging toolkits.
- Work closely with the communications and fundraising teams to ensure consistency across internal and external written content.

**Educational Qualification**:

- Bachelor's degree in Communications, Journalism, English, Public Relations, OR equivalent experience
- At least 2-3 years of experience in copywriting or editorial roles, preferably in the non-profit or development sector.
- Demonstrated portfolio of written work, including web content, reports, and PR materials.

**Skills & Knowledge Required**
- Strong copwriting, editing, and proofreading skills.
- Strong understanding of storytelling for non-profit and humanitarian audiences.
- Ability to adapt tone and style for different platforms (e.g., reports vs. social media).
- Familiarity with SEO principles and digital best practices are an advantage.
- Experience in copywriting relating to journalism, PR, or related areas
- Able to manage multiple deadlines and work efficiently under pressure.
- Strong attention to detail and ability to work independently and within a team.

**Key personal qualities**
- A genuine passion for storytelling using visual tools.
- Committed to Islamic Relief’s values, upholding the highest standards in conduct and journalistic and ethical standards
- Creative and inspiring thinker keen to share and implement ideas for impactful communications and able to overcome setbacks and motivate others
- Self-motivated, self-sufficient in day-to-day working and confident in solving problems with the ability to rapidly adapt to changing situations and priorities
- Willingness to occasionally work unsociable hours, including some weekends, to respond to urgent needs such as unfolding humanitarian emergencies
- Willingness and ability to travel to Islamic Relief family and field offices in South Africa and around the world, and potentially to disaster zones, in order to gather content
- Strong emotional intelligence and resilience, and able to maintain composure - acting in a calm and measured way, in difficult situations
- A strategic mindset, focused on results and continuous improvement

**Key Islamic Relief Qualities Required**
- It is essential that the post holder shows a good understanding and sympathy with Islamic values and principles as well as commitment to IR’s vision and mission as per below:
¨ **Excellence (Ihsan)**:Our actions in tackling poverty are marked by excellence in our operations and conduct which are deserving of the people we serve.

¨ **Sincerity (Ikhlas)**:In responding to poverty and suffering our efforts are driven by sincerity to God and the need to fulfil our obligations to humanity

¨ **Social Justice (Adl)**:Our work is founded on enabling people and institutions to fulfil the rights of the poor and vulnerable. We work to empower the dispossessed t