Digital Marketing Manager

2 weeks ago

Cape Town, South Africa VGP Recruitment Full time

**Responsibilities**:
Assist with research, creation, conception and presentation of social media strategy, digital advertising and integrated marketing campaigns
Upkeep and maintenance of latest content on all digital assets in the business
Conduct quality assurance on all digital content (ensure specs and design meet brand requirements)
Ensure that the strategy to drive direct business is executed upon, working closely with key internal stakeholders to monitor, measure and adapt campaigns to deliver best results
Build consumer awareness through campaigns for new products and for topics relevant to specific markets and regions
Achieve targets set for digital paid media, driving direct inquiries through our digital assets.
Build lead generation campaigns and execute associated messaging for specific niche audiences
Project manage all website developments (new builds and updates), alongside our team of web developers
Work with internal stakeholders to develop CRM strategy using data available to develop best possible marketing communication to audiences
All roles may be required to perform other tasks as reasonably requested from time to time and as required by the business and/or operation. The company fosters a culture of collaboration, and with this a support of the multi-skilling of staff.

Degree or diploma in marketing, communications or similar
Google Analytics Certification
A minimum of 3 years’ experience in a senior/management marketing role
Previous experience in managing a team of direct reports
Experience in managing social media campaigns and associated reporting
Experience working with Google AdWords, Google Analytics and campaign reporting
Strong knowledge and experience of online marketing (PPC AdWords), social media advertising, online reputation management and associated disciplines including content strategy and online video - a must
Extensive experience with website content management systems
Excellent verbal, written and presentation skills
Excellent project management skills with ability to brief suppliers and monitor progress effectively to meet deadlines on time and within budget
Highly skilled in Microsoft Office
Proficiency and experience in social scheduling and listening tools
Ability to perform under pressure
Proactive, with strong initiative.

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