Marketing Manager

**About the role**:
**Key Responsibilities**

Strategic & Campaign Leadership
- Define and drive the overarching marketing strategy for TFG Rewards, ensuring alignment with group objectives, customer insights, and loyalty growth targets.
- Manage the delivery of integrated, omnichannel campaigns that drives measurable impact across acquisition, engagement, and retention.
- Champion a data-led marketing culture, leveraging analytics, segmentation, and AI tools to optimise campaign performance and member lifetime value.
- Translate strategic goals into actionable marketing plans, fostering a test-and-learn mindset to iterate and improve.
- Present strategic roadmaps and campaign outcomes to leadership, influencing decision-making and investment priorities.

Brand Stewardship
- Act as the custodian of the TFG Rewards brand, ensuring its positioning remains relevant, differentiated, and emotionally resonant across all customer segments.
- Lead the evolution of brand identity and messaging across digital, in-store, and partner channels, embracing innovation and newness in storytelling.
- Oversee creative development and content strategy, incorporating AI-generated content where appropriate to enhance scalability and relevance.
- Monitor brand health and customer sentiment, using insights to refine brand strategy and elevate member experience.
- Advocate for the brand internally, ensuring cross-functional teams understand and uphold brand standards in all touchpoints.

Stakeholder Engagement
- Build strong partnerships across TFG’s brand portfolio, enabling seamless integration of TFG Rewards into retail campaigns and customer journeys.
- Influence cross-functional teams, including Merchanside, Marketing, Retail Operations, Bash, TFG Money, VAS, including Infotec delivery and CRM execution teams, to align on shared goals and deliver cohesive member experiences.
- Facilitate strategic workshops or training sessions, and enablement forums to embed TFG Rewards marketing best practices across the organisation.
- Serve as the primary TFG Rewards marketing liaison for key stakeholders, providing regular updates, insights, and recommendations on TFG Rewards performance and opportunities.

Performance & Reporting
- Monitor campaign performance and present insights to stakeholders.
- Use data and experimentation to inform future strategies and continuously improve marketing effectiveness.
- Track KPIs including member growth, engagement, retention, and revenue contribution.

**Minimum Requirements**
- Degree in Marketing, Business, or related field (BCom/BSc preferred).
- 5+ years in loyalty, CRM, or performance marketing, with strong digital experience.
- Proven ability to lead cross-functional teams and manage complex projects.
- Strong understanding of loyalty platforms, customer segmentation, personalisation, and AI-driven marketing tools.
- Excellent communication, analytical, and stakeholder management skills.
- Demonstrated initiative, drive, and a test-and-learn mindset in delivering marketing innovation.

**Behaviours**:

- Action Oriented - readily takes on new challenges and opportunities with a sense of urgency and eagerness
- Business Insight - applies market and business insights in order to drive organisational objectives
- Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
- Decision Quality - consistently makes timely, well-rounded and informed decisions
- Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- Nimble learning - quickly adapts and acquires new knowledge, skills, and competencies in a rapidly changing environment
- Optimizes Work Processes - assesses and improves the efficiency, effectiveness, and quality of various work processes