Head-destination Planning Development

7 days ago

Johannesburg, South Africa PC Staffing Solutions Full time

**Job Purpose**:
To oversee the planning and development of destinations and to ensure that all associated aspects of the infrastructure and activities related to the destination meet the required standards and add value and performance of the Organisation's brand and Destination Gauteng brand. The role is responsible to ensure that destination planning is integrated into the other planning processes of municipalities to ensure that the tourism sector is recognised.

**KEY PERFORMANCE AREAS**:
**Strategic Leadership**:

- Provide input into strategic planning, business plans, policies and procedures
- Provide strategic leadership to advance destination planning and development in the organisation
- Develop a strategy to highlight the natural, cultural, and other attractions that a municipality or region has in order to attract tourists and encourage their spending in the local economy
- Identify and provide input in risk management
- Benchmark the division practices and services against international best practices and standards

**Destination Planning, Products and Services**:

- Conduct market analysis and identify destinations and areas requiring planning and development in line with tourism strategy and plans
- Responsible for high level planning, developing and overseeing the implementation of destination planning strategies and goals (long term and short term)
- Align tourism destination development with local planning processes
- Conduct feasibility studies to ensure that plans of action will produce anticipated results
- Identify the needs and desires of tourists and develop actions to meet these
- Ensure products and services in destinations are of high quality and standard
- Provide creative and logístical support in the execution of destination planning and development initiatives
- Contribute to the development of quality tourism experiences for stakeholders

**Infrastructure Management and Maintenance**:

- Identify the assets of a region or area
- Identify and lead specific projects for infrastructure management
- Facilitate the definition of the project scope and delivery and develop comprehensive project plans to support the successful implementation of projects
- Ensure that infrastructure and facilities are maintained and that products and services at destinations are up to standard
- Manage related resources, suppliers and budget where applicable
- Keep up to date with projects and contribute to providing solutions when changes/adjustments are required

**Stakeholder Engagement and Relationship Building**:

- Develop and manage relationships with various stakeholders
- Develop a brand partnership framework for destination management
- Continuously network and source potential partnerships
- In partnership with internal and external stakeholders, evaluate and recommend destination planning and development initiatives that improve tourism for the province
- Maintain regular communication with stakeholder to ensure continuity of relationships and the availability of potential sponsors and funders for projects
- Participate in relevant platforms, committees, bodies associated with the destination planning and development

**Monitoring and Reporting**:

- Monitor and track progress of activities and projects and provide guidance/solutions when required
- Compile reports and provide regular feedback and updates as requested
- Conduct regular infrastructure audits and provide reports to management and stakeholders
- Lead evaluation and assess results of completed projects to ensure ongoing success and sustainability

**Database Management**:

- Oversee data collection and storage of key divisional information
- Collaborate and provide input into the development of systems to store and manage data

**Comply with the PFMA, procurement and financial management policies and procedures for good corporate governance and to achieve unqualified audit results**:

- Ensure compliance within the GTA with the various laws and agreements regulating Corporate Services and related matters
- Oversee the appointment of service providers and management of Functional contracts in the GTA
- Ensure compliance with PFMA procurement and financial management policies and procedures
- ** Manage human resources in line with GTA HR policies and procedures**:

- Oversee and manage a team of employees in alignment with GTA People strategy
- Recruit employees, assign and direct work, oversee their development, identify training needs and maintain staff competence
- Allocate resources to various projects as per identified needs
- Draw-up, negotiate, agree and sign performance contracts with all direct reports
- Establish and evaluate Key Performance Indicators
- Conduct performance appraisals
- Initiate appropriate Labour Relation action required within section
- Uphold HR policies and procedures

**EXPERIENCE**:

- 8 years total working experience
- 2 to 3 years should be at managerial level
- 2 to 3 years should be in a pl

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