Brand Manager

2 days ago

Bryanston, South Africa Nestle Operational Services Worldwide SA Full time

**Location**: Bryanston, Head Office

**Company**: Nestle

**Qualification**: Commercial Degree or Equivalent

**Experience**: A minimum of 3 years in marketing experience (including commercial function Sales, CCSD & FMCG)

**Closing Date**:02 October 2024

**Position Summary**

With a history spanning over 150 years, Nestlé didn’t become the world’s leading food and beverages brand by chance. Perfection is at the heart of what we do, and our people are always looking for the next big idea to cement our status. We’re now looking for a Brand Manager for our NIDO brand. The role will lead strategy development & execution for sustainable, profitable of this highly purposeful brand.

**A day in the life of the Brand Manager for NIDO**:

- **
Know your consumer deeply** - understand the consumer behaviour by conducting qualitative and quantitative studies in liaison with the local research team and research partners.
- ** Inspire with Brand Vision and Essence** - Deeply understand, actively and consistently ensure the Brand Essence governs everything the brand says and does.
- ** Delight with Product & Packaging Experience** Deliver the tastiest and healthiest products as perceived by target consumers and in comparison, with competition. Champion development of relevant and preferred packaging & product solutions to improve the consumer experience. Manage the brand to enhance our Nutrition, Health & Wellness goals.
- ** Win with Shoppers** - Understand the relevant shopping environment & behaviours and how these can be leveraged to delight shoppers and improve performance. Define the desired relative price of products within the brand - and versus other brands/products - so it is aligned with consumers’ perceived value relative to competitors and portfolio strategy.
- ** Plan and Executive Flawlessly** - Contribute to the development and execution of a strong, cross-functionally aligned brand and Integrated Commercial Plan. Track and monitor the performance, health, and strategic alignment of the brand. Understand & manage the business impact of marketing spend (PFME) of the brand portfolio.
- ** Create Engaging Brand Experiences** - Contribute and manage the development process of creating Ownable Brand Propositions and Big Ideas. Work in partnership with communication agencies to develop engaging & effective communication. Ensure all brand communication contributes to enhancing the company image of the trusted NHW leader. Embraces e-business and digital to drive brand and business performance.
- ** Financial & Business Acumen** - PFME Budget management and P&L understanding to enable strategic decision-making & growth choices.

**What will make you successful**:

- Minimum 3 years’ experience in Marketing or in another commercial function e.g. Sales, CCSD (FMCG food experience or Pharmaceutical preferable)
- Proven track record to work independently
- Experience working in cross-functional teams
- Bachelor's Degree/IMM Diploma (Marketing Preferred)
- Works well in high-performing, fast-paced environment
- Has contributed to the development and implementation of business strategy aimed at increasing brand competitiveness.

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