Digital Advertising Specialist

4 days ago

Sandton, South Africa Raizcorp Full time

**What are we looking for?**
Raizcorp is looking for an amazing PPC specialist who will be responsible for our digital marketing and managing of our social media platforms. If advertising campaigns and digital marketing is your passion, then we want you. This is a high-pressure environment - NOT for the faint of heart
**What does this role do?**
The PPC specialist is responsible for digital marketing for Raizcorp and its associated brands. He or she drafts, creates and manages digital campaigns for the various brands within the business. This includes planning, strategising, budgeting, monitoring and actively adjusting digital campaigns and the overall optimisation of the user experience for all stakeholders within Raizcorp.
**What experience is preferred?**
At least five years of previous experience in a digital role, ideally within an agency. You must have experience in running digital campaigns, advertising on Facebook, LinkedIn, Google, etc. You must be used to a high-performance and high-volume environment. Raizcorp’s marketing department functions under strict deadlines and targets, and you need to thrive in this kind of space.
**What kind of personality will excel in this role?**
**Minimum requirements**
- Five years proven work experience in digital marketing
- Expertise in multiple social media platforms
- In-depth knowledge of SEO, keyword research and Google Analytics
- Familiarity with online marketing strategies and marketing channels
- Ability to grasp future trends in digital technologies and adopt them proactively
- Degree or diploma in communications, marketing or social media
- Budget management
- Experience in using social-listening platforms
- Experience in using tag-management tools
- Experience in using conversion-tracking tools
- A valid driver’s licence with own reliable transport is a non-negotiable for this role

**Required experience**
- Develop, execute, and optimise cutting-edge digital campaigns from conception to launch
- Work cross-departmentally to align campaign strategies and goals across the organisation
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Define, measure, and evaluate relevant paid media KPIs
- Media buying for various ad platforms and oversee the day-to-day execution of paid media
- Oversee and manage overall paid media budget
- Conduct in-depth keyword and website research, ad grouping and audience targeting
- Maintain knowledge of industry best practices and new technologies
- Report on a range of metrics

**Software experience**
- Hootsuite
- Google Analytics
- Google Ads (Search, Display, Responsive)
- Google Data Studio
- Tag Manager
- Facebook and Instagram Ads Manager
- Twitter Ads Manager
- LinkedIn Campaign manager

**Behavioural competencies**
- Strong planning, deadline and task focus
- Strategic thinker with problem-solving skills
- Good attention to detail and accuracy
- Multitasking and analytical skills
- Team worker
- Ability to build and maintain effective working relationships
- Out-of-the box thinking and creativity
- Ability to work under pressure
- Ability to take constructive criticism and take corrective action to make improvements
- Emotional maturity and ability to take ownership and accountability
- Able to travel nationally

**Job Type**: Permanent

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