Social Media Content Producer

7 days ago

Cape Town, South Africa The Grow Collective Full time

**Job title**: Social Media Content Producer
**Location**: Cape Town (Hybrid, with in-person shoot attendance required)
**Contract**: Permanent
**Reports to**: Head of social
**Experience**: 2-3 Years
About us
We are a results-driven digital agency helping eCommerce and lifestyle brands grow through creative, conversion-led social content. Our work blends strategy, storytelling, and performance to build brands that not only look good online but sell.
Role overview
Key responsibilities c ontent strategy and planning
Plan monthly content calendars including messaging themes, formats, CTAs and product or campaign priorities
Conduct trend research, platform audits, and competitor benchmarking to inform creative direction
Content creation and creative direction
Script, storyboard, and mood board content ideas across video, static, carousel, and GIF formats
Direct video shoots with the in-house videographer capturing footage for Instagram Reels, TikTok, YouTube Shorts, and more
Oversee post-production editing and final delivery in collaboration with editors and designers
Influencer and UGC collaboration
Source and brief content creators and influencers aligned to campaign goals and audience
Manage creator deliverables, review outputs, and ensure consistency with brand messaging
Track and report on influencer performance, sharing learnings and recommendations
Plan and write blog content that supports SEO, product storytelling, or thought leadership
Work with performance and design teams to optimise for clicks and conversions
Analytics and optimisation
Monitor organic content performance and translate insights into optimised formats and creative
Use native platform analytics, Looker Studio, and third-party tools to report on engagement and reach
Share monthly insights and iterate based on what’s driving results
What we’re looking for
Experience and skills
2-3 years in social content creation, editorial, or digital marketing
Proven experience planning and producing social-first video content (Reels, TikTok, Shorts)
Confident directing shoots, briefing creatives, and managing post-production workflows
Understanding of audience engagement and community-building tactics
Familiarity with influencer sourcing, briefing, and reporting
Comfortable using Canva, Adobe Suite, Google Docs, and social scheduling tools
Personal attributes
Detail-oriented, organised, and confident juggling multiple content tracks at once
A digital native with an instinct for what works across platforms
Collaborative, self-motivated, and eager to push creative boundaries
Passion for lifestyle and eCommerce content is a plus
Bonus skills
Experience with SEO or ecommerce product storytelling
Familiarity with TikTok and Meta ads environments
What we offer
Work with ambitious lifestyle and eCommerce brands across wellness, fashion, and beauty
Ownership of content across multiple platforms from video to blog
Creative freedom backed by strong strategic frameworks and performance goals
A collaborative, agile team that values initiative and attention to craft
Hybrid work model and supportive, growth-oriented culture

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