Content Marketing

2 weeks ago

Cape Town, South Africa Igrow Wealth Investments Full time

Job Title Content Marketing & Social Media Specialist Job Location Western Cape, Cape Town About the Role Are you a digitally strong, creative, and commercially minded marketer with a passion for building impactful content? This exciting role offers the opportunity to shape IGrow Home Loans' digital presence, create engaging campaigns, support our Bond Consultants with powerful marketing tools, and manage supplier projects for both digital and printed collateral. Qualifications Diploma / Degree in Marketing, Communications, Digital Media, or equivalent. Minimum 3–5 years proven experience in content creation, digital marketing, and social media management. Strong portfolio showcasing social media campaigns, branded graphics, and short‑form video content. Experience with design / video tools (Canva, Adobe Creative Suite, CapCut, Premiere Pro, or similar). Track record in supplier management and producing printed marketing collateral. Experience in SEO, paid media, and digital analytics. Advantage: Familiarity with the property, finance, or real‑estate sectors. Duties and Responsibilities Content Creation & Campaigns Develop, schedule, and manage 3–4 weekly posts across social platforms. Produce short‑form video content (reels, TikTok, etc.) optimised for engagement. Write and design marketing material (blogs, newsletters, recruitment ads, email campaigns). Create branded graphics and templates for digital and print. Consultant Support Provide Bond Consultants with marketing templates, invites, and branded assets. Guide consultants on social media best practices to strengthen relationships with agents, developers, attorneys, and clients. Ensure all content is approved and consistent with brand guidelines. Print & Supplier Coordination Manage print projects (calendars, diaries, brochures, business cards). Liaise with suppliers to negotiate pricing, lead times, and quality. Ensure all printed collateral aligns with brand standards. Social Media & Analytics Manage IGrow Home Loans' social media platforms. Monitor performance (engagement, growth, conversions) and provide regular reports. Use data insights to refine campaigns and stay ahead of industry trends. Brand Building & Recruitment Alignment Support employer branding and recruitment campaigns with tailored content. Collaborate with Marketing and HR on recruitment ads and success stories. Position IGrow Home Loans as a thought leader with engaging and educational content. Skills & Competencies Strong creative flair with ability to turn business needs into visual campaigns. Excellent copywriting, storytelling, and editing skills. Confident stakeholder and supplier management. Highly organised, deadline‑driven, proactive, and detail‑oriented. Skilled in managing multiple social media pages (LinkedIn, Instagram, Facebook, TikTok). Digitally savvy, with a passion for emerging content formats and social trends. #J-18808-Ljbffr

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