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Customer Category Planner
3 weeks ago
Key Duties & Responsibilities**:
- Develop and prepare bi-annual customer category opportunity mapping, and present these to customers through innovative solutions and identifying revenue growth opportunities - Develop customer and shopper research to provide Channel Development Managers, Customer Marketing Managers and Sales with clear opportunities for the customer across the categories, and assists in building these strategies and plans - Develop and track look of success that will enable “winning at the point of purchase” (includes the channel strategy development) - Provide information and insights to customer on category range, sku rationalization and optimal positioning - Provides clear capability building insights for sales to drive revenue growth opportunities - Assists in the co-ordination of strategy and business plans for key customers together with the Customer Marketing Manager - Develop customer specific Innovation of in trade category equipment - Develops and tracks specific category performances within customers and provides possible remedial actions and insights - Responsible for trials run within specific customers and ensures adequate reporting on the trials - Measure promotional effectiveness with recommendations**
Skills, Experience & Education**:
- Matric - BCom or Marketing Degree, - 3-5 years relevant experience in FMCG sales, or/and marketing - Advanced Computer Literacy including an understanding of software analytical tools**
General**:
