Social Media Manager

What will you do?

A position of Social Media Manager exists in Santam Brand Services.

The purpose of the role is for the social media manager to manage Santam and its subsidiaries reputation in digital media channels and need to be proficient in the use of various social media tools to monitor the brands reputation, online mentions and assist clients and intermediaries. Santam’s brand presence on social media extends to but is not limited to Facebook, Twitter, Linkedin, Instagram and YouTube. What will make you successful in this role?

Strategic content management

Develop and implement social media and online communication campaign plans in support of digital marketing campaigns.
Develop content calendars and schedule publications
Oversee creative concepts and content developed
Write creative briefs to external agencies and/or internal designers, video editors, and copywriters.
Create in-depth monthly reports

Community management

Manage customer feedback on social media channels in line with SLA’s and report to client care, marketing and/or corporate affairs teams where appropriate (including weekends and public holidays)
Provide input on engaging text, image and video content for social media
Liaise stakeholders to ensure excellent service and a quality social media service
Proactively monitor social media platforms for conversations, hashtags and branded keywords to gauge trends and conversations that could present leveraging opportunities for the Santam brand visibility
Identify potential crises and reputational brand risks emanating from social media conversations, escalate to relevant internal teams and manage crisis communication interventions
Build and maintain FAQ documentation with the input from internal resources
Regularly review existing social media processes, outcomes and technology and ensure alignment with industry best practice

Trend and analysis and research

Regular overview of the social media landscape and trends to ensure that Santam’s social media capabilities remain in line with global best practice delivery.
Keep abreast of social media channel updates, new platforms and added features and functionalities and adapt Santam digital content strategies accordingly Qualification

3-year relevant Marketing / Communication qualification
BCom or equivalent national diploma
Knowledge and Experience

5 - 8 years relevant experience in a marketing/social media environment
Experience in online reputational management practices
Solid knowledge of wide variety of social media platforms and Google apps
Experience with monitoring tools (BrandsEye, Hootsuite, etc.).
Good EQ.
Results driven. Skills

Ability to effectively in a pressurized environment.
A good team player with the ability to engage effectively at varying levels
The ability to build and maintain good relationships.
Good understanding of Social platforms and tools
Familiar with online reputational management tools and technology
Writing skills
Computer literacy
Social media monitoring tools (Sprout, Hootsuite, etc.)
Google apps Core Competencies Cultivates innovation - Contributing through others Customer focus - Contributing through others Drives results - Contributing through others Collaborates - Contributing through others Being resilient - Contributing through others About The Company

Santam is the market leader in the general insurance industry in Southern Africa. We are a large, diversified, expanding and transforming company and whilst based in South Africa, we are rapidly moving into a number of emerging markets, both in Africa and Asia.

Our success is rooted in our passion for our clients and everything we do is centered on our delivery of Insurance Good and Proper. We’re about people. People drive our business so it follows that we want to recruit the best people possible whether they work for us permanently or for a short time as temporary employees.

At Santam we are committed to transformation and embracing diversity. This commitment is what drives us to achieve a diverse workplace with employment equity as a key goal to create an inclusive workforce, representative of the demographics of our society. In achieving our employment equity goals, we give preference to applicants from the designated groups in alignment with the Divisions Employment Equity targets.