Loyalty and Promotions Specialist

1 week ago

Cape Town, South Africa Initiate international Full time

Our client is a leading iGaming company at the forefront of the online gaming industry, dedicated to providing an exceptional gaming experience to our global audience. With a passion for innovation and customer satisfaction, they are seeking a highly motivated and talented individual to join their dynamic team as a **Loyalty and Promotions Specialist** in **Cape Town**.

Your key **job** responsibilities as the **Loyalty and Promotions Specialist** in **Cape Town** will include:

- Develop and execute promotional campaigns tailored to specific player segments, leveraging data-driven insights to optimize performance and ROI
- Design and manage comprehensive loyalty programs aimed at rewarding and retaining our most valuable players, including VIP schemes, loyalty points, and exclusive perks
- Collaborate with cross-functional teams, including marketing, product development, and customer support, to ensure seamless execution of promotions and alignment with overall business objectives
- Monitor and analyze key performance metrics to assess the effectiveness of promotions and loyalty initiatives, making data-driven recommendations for continuous improvement
- Stay abreast of industry trends and competitor activities to identify new opportunities and innovative approaches to loyalty and promotions within the iGaming landscape
- Maintain a deep understanding of player preferences and behavior, utilizing insights to personalize promotional offerings and drive engagement
- Ensure compliance with regulatory requirements and industry standards in all promotional activities, collaborating with legal and compliance teams as needed

Requirements for this **Loyalty and Promotions Specialist job** in **Cape Town**:

- Bachelor’s degree in Marketing, Business Administration, or a related field
- Minimum of 3 years of experience in a similar role within the iGaming industry, with a strong understanding of player behaviour and retention strategies
- Proven track record of successfully planning, executing, and optimizing promotional campaigns and loyalty programs to drive measurable results
- Excellent analytical skills with the ability to interpret data and generate actionable insights
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
- Creative thinker with a passion for innovation and staying ahead of industry trends
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
- Experience with CRM platforms, marketing automation tools, and analytics software preferred

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