Direct Response Copywriting

1 week ago

Cape Town, South Africa Kendago Full time

DR Copywriter wanted About Kendago: is a global, premium digital advertising group specializing in direct response marketing. We are seeking a skilled and creative copywriter to join our CRO (Conversion Rate Optimization) team. As a DR Copywriter, you will play a crucial role in enhancing the promotional materials for some of the most successful direct-to-consumer (DTC) brands. **Requirements**: **Be born and raised in the USA**: - Demonstrate a strong understanding of the cultural nuances and preferences of the US market. **Be a critical thinker and creative writer**: - Possess the ability to think critically and creatively to craft compelling copy. **Have a proven track record**: - Showcase a successful history of writing promotional D2C funnel sales copy, including Video Sales Letters (VSLs). **Have wide knowledge of funnel optimization and LTV creation**: - Exhibit expertise in optimizing sales funnels and creating strategies to enhance customer Lifetime Value (LTV). **Understand direct response/direct-to-consumer marketing principles**: - Display a solid comprehension of direct response marketing principles, goals, and metrics. **Have excellent English writing and grammar skills**: - Demonstrate proficiency in English writing and grammar to maintain high-quality communication. **Be detail-oriented and a multi-tasker**: - Prioritize tasks effectively, shift gears, and meet deadlines with precision. **Responsibilities**: **Remote, Part-time, with possibility of going full-time**: - Work remotely with the potential for transitioning to a full-time role based on performance and business needs. **Support the CRO department**: - Collaborate with the Conversion Rate Optimization team to enhance the funnels of leading DTC brands. **Conduct independent research**: - Thoroughly research target audience, product/brand, price points, offer, and funnel/buyer journey. **Manage tasks and deadlines**: - Efficiently organize and manage tasks, ensuring timely completion based on project deadlines. **Conceptualize and provide "hook" ideas**: - Generate creative concepts and compelling hooks to captivate the target audience. **Proofread all work**: - Ensure accuracy and quality by thoroughly proofreading all written materials. **Proficient in project management tools**: This is an exceptional opportunity to contribute to the success of the most prominent brands in the DR space and be a key player in the dynamic field of digital advertising. Business Unit: CRO Remote/Hybrid: Remote

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