Marketing Manager

-Introduction
Role Purpose

Manage the end-to-end marketing function for channel and product house by designing, developing and executing the marketing strategy and related marketing programmes and plans, to drive brand awareness that supports the achievement of key business objectives.
Requirements
- Bachelor’s Degree in Marketing or equivalent qualification
- 8 to 10 years’ experience in Marketing /Communications
- 5 years’ experience of managing and coaching a team (minimum 3 direct reports)
- Marketing experience in Financial Services (insurance industry) critical
- Employee Benefits experience an advantage
- Strong experience in B2B strategy and implementation advantageous
Duties & Responsibilities

**Internal Processes**
- Design, implement, support and drive the marketing and branding strategy, based on knowledge of established objectives for the business.
- Develop marketing programs for sales growth and revenue enhancement.
- Engage, monitor, influence and work closely with the full marketing value chain to deliver high quality marketing initiatives.
- Drive the development and implementation of integrated marketing strategies and campaigns that maximizes the effectiveness of the sales force and business development activities.
- Evaluate and monitor competitive products, services and marketing activities and channel these insights into the optimization of marketing initiatives.
- Provide input into all supporting media strategies, to maximize the impact of the intended campaign (for the targeted segment market applicable).
- Conceptualize and execute marketing creative. Work with the creative team in conceptualizing how and when to use marketing materials and capture target audience and brainstorming and working with internal resources to execute new marketing ideas.
- Give input to the advertising and digital standards and guidelines for the function, that drives consistency in brand messaging.
- Partner and interact with vendors to supply materials supporting marketing concepts.
- Collaborate with product development, sales & service, technical marketing, technology, marketing and creative teams to drive the strategy and development of the appropriate marketing and communication solution.
- Effectively deliver marketing messaging to target audiences, including mobile, video, social media, etc.
- Drive the development and measurement of marketing metrics that enable effective decision making around revenue growth, market share, marketing intelligence and profitability.
- Drive the implementation of communication strategies within the business.
- Establish mechanisms to build relationships with existing and prospective clients, intermediaries, shareholders, industry bodies, agency partners (externally), group marketing, FundsatWork, Group Insurance, Disability, Integrated & Customised Channels (internally).
- Report performance of marketing campaigns, gain insight and assess against goals.

**Client**
- Build and maintain relationships with clients and stakeholders that promote cross delivery practice solutions.
- Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums.
- Define fair and innovative client service practices which build rewarding relationships and allows team to provide exceptional client service.
- Contribute to the design of client journeys that result in a superior client experience.
- Engage with key internal and external stakeholders to identify changing client needs and align service offering with client needs.
- Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service.

**People**
- Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity.
- Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values.
- Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness.
- Enable a learning and growth culture whereby information regarding successes, issues, trends and ideas are actively shared between team members.
- Identify employee growth and development needs and schedule interventions to enable ongoing development, training and personal growth.
- Effectively manage performance within the team in order to ensure business objectives are achieved.
- Encourage innovation, change agility and collaboration within the team.

**Finance**
- Contribute to the development of area specific budgets to minimise expenditure, in alignment with operational plans.
- Identify opportunities to enhance cost effectiveness and increase operational efficiency.
- Provide input into the risk identification processes and communicate recommendations in the appropriate forum.
Competencies
- Developing Strategies: Is