Dealer Principal

Our large dealership client in Pretoria is looking to employ a very well experienced
Dealer Principal with a proven track record.

**Overview: Job purpose and deliverables**

**Purpose of the role**: The purpose of the role is to manage a business that continually creates value for all stakeholders through the collective efforts of skilled, motivated and productive employees, the support of loyal and delighted customers and mutually beneficial relationships with manufacturers and other suppliers.

**Key deliverables and outputs**:
**Develop a dealership strategy for new and repeat business**
- Understand, implement and communicate dealer agreement and obtain clean audit from manufacturer
- Visit different dealers to determine best practice
- Develop an integrated dealership SWOT analysis
- Create a shared vision and mission to give purpose to the dealership. Define values to guide the dealership’s operations
- Formulate objectives and strategies for the dealership to satisfy the needs of the stakeholders
- Develop an integrated dealership marketing /business strategy and plan. Ensure each department implements its marketing / business plan
- Ensure the Management Information System is used to its optimum for marketing and customer retention
- Implement these plans and measure performance

**Manage dealership financial performance**
- Prepare a standard organisational dealership budget. Set dealership performance targets
- Measure actual dealership performance against targets and compare to APLs
- Take the appropriate corrective action
- Understand and quantify the impact of incentive programmes of the manufacturer

**Manage financial risk and inventory security**
- Ensure that Beyond Mobility’s risk management procedures are applied in each department
- Ensure that parts and vehicle stock counts are completed
- Ensure warranty claims are controlled and monitored
- Ensure that departmental debtors are managed

**Manage departmental processes to satisfy customer needs**
- Ensure that the selling processes in each department are clearly communicated and used by people
- Ensure that the procurement processes in each department are clearly communicated and used by people
- Ensure that the customer order entry and sales administration processes for each department are clearly communicated and used by people
- Ensure the financial administration processes are clearly communicated to and used by people
- Develop performance standards for each of the departmental processes, to ensure they deliver value to customers and shareholders & are communicated to people
- Measure the performance of the processes to ensure they are producing results for customers and shareholders and are communicated to people
- Ensure that process-related work is correctly allocated to people to satisfy the needs of their customers and the dealership
- Ensure the availability of parts and vehicle inventory to meet customer needs
- Ensure the quality of products delivered by each department meets the standards of the franchise
- Develop a culture of process analysis and ‘continuous improvement’ in each department.
- Ensure each department applies the organisational and manufacturer policies and procedures

**Manage the vehicle and parts inventory resource**
- Ensure that plans are made for longer term vehicle and parts stock requirements
- Ensure understanding of floor plan
- Ensure used car stock profile policy is implemented. Use trade app system effectively
- Ensure parts and vehicle managers produce sales forecasts for their departments
- Ensure daily parts and vehicle stock reviews are completed
- Ensure the parts and vehicle stock controllers place orders using the correct organisational and franchise procedures
- Ensure that parts and vehicles are correctly received into stock
- Ensure that sales forecasts are updated correctly
- Establish a list of reliable used vehicle suppliers
- Establish a list of reliable parts suppliers
- Establish a list of reliable trade dealers
- Ensure that monthly stock profiles are completed for vehicles and parts

**Manage dealership physical resources**
- Ensure all departmental tools and equipment conforms to, and is maintained to the franchise requirements.
- Ensure the technical information used by each department is kept up to date and available to all people
- Ensure an adequate number of workbays, parking bays and departmental space is available
- Implement organisational OHS Act requirements in each department
- Implement franchise and organisational housekeeping and corporate identity requirements, to instill a sense of pride in each department and provide a good first impression on customers
- Ensure that the dealership management information system is maintained to supplier and organisational requirements

**Lead the team to develop and maintain positive working relationships and reach objectives**
- Provide support/guidance to team and deal with general problems on an ongoing basis
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