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Social Media Manager

3 weeks ago

Cape Town, South Africa Valenture Institute Full time

Valenture is an exciting new start-up in the online education space. Our mission is to evolve what it means to “go” to school by transforming physical limitations into digital opportunities. We do this by providing students worldwide with a fully supported, global online high school experience, steeped in academic excellence and rooted in sustainable practices. We believe in providing more than just a quality online education - we’re dedicated to building and empowering a purpose-driven, global student body and equipping them to make the best of both their individual and collective futures.

The Social Media Manager is in charge of managing and developing the brand’s online community. You will act as the brand’s spokesperson and communicate with end-users within the community. You are required to monitor trends and topics mentioned by the community and need to anticipate potential problems that may negatively affect brand reputation. In addition, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.

**Responsibilities**:

- Develop, implement and manage social media strategies.
- Monitor, track, analyse and report on the performance of social media channels using tools such as Google Analytics and Facebook Insights.
- Work with copywriters and designers to ensure content is informative and appealing.
- Manage day-to-day handling of all social media channels.
- Manage and facilitate social media communities by responding to social media posts and developing discussions.
- Research and evaluate the latest trends and techniques in order to find new and improved ways of measuring social media activity.
- Recommend improvements to increase and optimise performance.
- Educate other staff on the use of social media and promote its use within the organisation.
- Make data-driven decisions, set expectations, drive positive student outcomes, and ensure accountability.
- Report on the KPIs on a daily, weekly, monthly basis.

**Requirements**:

- An undergrad qualification for higher
- 5 years of demonstrated experience in social media and community management
- A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and community management.
- Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques.
- Knowledge and understanding of algorithms pertaining to social media platforms.
- Creative skills for contributing new and innovative ideas
- Strong communication and people skills for articulating ideas to colleagues
- Leadership qualities to lead and motivate a team
- Excellent team working, collaboration, and networking skills
- Organisational skills, with the capacity to prioritise and work across multiple projects
- Project and campaign management skills
- The ability to work well under pressure in order to meet deadlines
- Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
- An eye for detail and the ability to work accurately
- Knowledge of and experience in design-led thinking or innovation
- Ability to work with a diverse team in a fast-paced environment
- Enthusiasm and the ability to thrive in an atmosphere of constant change

**Benefits**

Family member discount for Valenture Institute

Remote work

Voluntary savings Programme