Junior Marketing Specialist

7 days ago

Cape Town, South Africa Trade Ocean Full time

**Overview**:
**QUALIFICATION/EXPERIENCE**
- Bachelor’s degree in Marketing, Brand Management, Communications, Business Management, or a related field relevant to this position.
- 0-1 years of experience in marketing, brand management, or a related field (internships or entry-level positions are acceptable).

**JOB RESPONSIBILITIES**
- Conduct market research to identify target audiences, analyze logistics and maritime market trends, monitor competitor activities, and identify opportunities for growth.
- Assist in the creation, implementation, and execution of marketing campaigns aimed at increasing brand awareness and generating leads across digital, social media, website, and offline platforms.
- Collaborate with cross-functional teams to ensure cohesive brand messaging and effective execution of marketing initiatives.
- Develop, maintain, and ensure adherence to brand guidelines, ensuring a consistent brand voice, image, and messaging across all communication channels throughout the Group.
- Create and manage engaging content for various platforms, including websites, news blogs, educational resources, social media, and print materials.
- Support the planning, organization, and execution of promotional events, trade shows, and other marketing activities.
- Monitor and analyze the performance of marketing campaigns and brand initiatives, using marketing metrics to assess effectiveness and make data-driven recommendations for improvement.
- Handle administrative tasks, including maintaining marketing databases, managing brand assets, and coordinating meetings to support overall marketing operations and meet company strategy.

**KEY ATTRIBUTES**
- Strong understanding of branding principles and marketing strategies.
- Knowledge of digital marketing, SEO, and analytics tools.
- Familiarity of traditional or offline marketing channels.
- Excellent verbal and written communication skills, including copywriting, with the ability to tell a compelling story.
- Creative thinker with the ability to initiate new ideas and work both independently and collaboratively in a fast-paced environment.
- Familiarity with the logistics and supply chain industry is an advantage.
- Analytical mindset with the ability to interpret data and draw meaningful insights.
- The ability to demonstrate ROI on digital marketing efforts.

**Job Types**: Full-time, Permanent

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)

Application Deadline: 2024/10/25

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