Leads Generation Specialist

5 days ago

Pretoria, South Africa AVBOB Full time

Join our dynamic team as a Specialist: Leads Generation and play a central role in developing and maintaining a leads generation system for the AVBOB Group under the guidance of the Manager: Advertising and Brand. You will be essential in optimising lead generation for both our internal and external call centres, executing top-notch analysis and implementation of our advertising strategies. We value resilience, organisation, and a collaborative environment.
You will be working for a company that is over 100 years old with strong values which are customer centric.

**RESPONSIBILITIES INCLUDE**:

- Develop and implement the AVBOB Group’s Leads Generation advertising strategy.
- Coordinate activities for the formulation and execution of lead generation strategies in alignment with the Group’s overall business objectives.
- Oversee the Leads Generation department accounts and invoices, working closely with the Office Administrator for budget tracking and reporting.
- Conduct research to identify and test new lead generation channels and platforms.
- Develop and refine messaging across various platforms to improve lead quality.
- Advise and collaborate with call centre Managers on effective dialler strategies for leads.
- Regularly assess lead generation reports to optimize advertising strategies.
- Administer data in compliance with the PoPI Act and DMASA requirements.
- Bachelor’s degree or relevant industry qualification is advantageous
- Experience in leads generation in advertising or call centre environments.
- At least 4 years’ experience in data and leads generation analysis.
- Advanced Excel skills.

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