Field Marketing Manager

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

**Who is Brown-Forman?**

For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, el Jimador, Woodford Reserve, Chambord, BenRiach, GlenDronach, Slane and Fords Gin. Brown-Forman’s brands are supported by approximately 5,200 employees and sold in more than 170 countries worldwide.

The Cameroon market is part of the West Africa Region in Brown-Forman Africa. Brown-Forman Africa through the iconic Jack Daniel’s brand dominates the American Whiskey segment in Africa and Cameroon. Our ambition is to play a key role in the development of Jack Daniel’s in the region going forward through building the brand and managing our stakeholders locally.

**Meaningful Work From Day One**:
The Field Marketing Manager (FMM) is responsible for the development and growth of BF brands. This is achieved through the implementation and evaluation of winning brand strategies developed taking in consideration relevant inputs from In Market Distributors (IMD) and Les Grands Chais de France (LGCF).

The position will require an in-depth knowledge of the market and consumers, in terms of route to consumer as well as channel, customer prioritization, consumer trends and motivations. The individual will need to recruit, develop, and work closely with promotional and media Agencies across both the off and on trade and media. This is to ensure that promotional activities are executed according to global brand guidelines and focused within the right channels. Fundamental to the success of this role will be the relationships that are formed with key customers, BTL and media agencies in the marketplace.

**What You Can Expect**:
**Brand & Operational Planning**
- Have a good understanding of our brands and the key brand growth drivers
- Have a good understanding of the local consumer trends and motivations
- Analyze and understand consumer and market data to generate relevant consumer/brand insights.
- Feed market knowledge and consumer/brand insights into annual brand plan development
- Translate the brand plans into focused, differentiating and consumer relevant execution strategies
- Ensure clear objectives are set for all activities.
- Ensure that the promotions are effectively planned for implementation and are within brand guidelines and architecture
- The field marketing manager is required to attend at least one promotion a weekend. A total of 4 per month.
- The employee is required to conduct a sales accompaniment with at least 1 staff of the IMD every month and 1 accompaniment (coaching and reviewing) with their Field Supervisor every month. These should be documented.
- Identify and execute against visibility (brand and sales) opportunities on and off-trade
- Responsible for recruitment, management and inspiration of BTL and Media agencies for brilliant execution.
- Ensure sales and promotional teams are trained and have adequate knowledge of our brands. Teams to be trained or be part of a training session at least once a month.
- Conduct brand training with the staff of key customers. At least 1 per month
- Drive the IMC agenda of the market by engaging with the Africa IMC Manager and the ATL Agencies.
- Have a good understanding of competitor activity and evaluate competitors’ strategies and objectives to gauge the impact on our brand plan.
- Suggest improved localized mechanics for all marketing activities

**Brand Plan & Operational Plan Execution**
- Develop monthly execution plans for key cities line with the overall yearly brand plans for BF brands and ensure effective implementation of the same.
- Drive competition beating execution on BTL and through Media.
- Drive fast implementation of all ideas documented in the plans ensuring they are executed brilliantly
- Demonstrate deep personal accountability for holistic performance
- Identify and align the critical stakeholders required to deliver brilliant execution of the brand plans
- Ensure brand guidelines are adhered to by the team and partners across all the execution levers we undertake
- Always measure and evaluate all brand activities upon their completion.
- Manage all parties involved in the execution of the Country Brand Plan.

**Market/Trade/Channel/Customer & Consumer Understanding**
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