Facebook Ads and Google Ads Account Manager

2 weeks ago

Cape Town, South Africa VA Central Ltd Full time

**Responsibilities**:
**Campaign Strategy and Planning**:

- Develop comprehensive advertising strategies for Facebook and Google Ads campaigns based on client objectives and target audience.
- Conduct thorough research and analysis to identify relevant keywords, audience segments, and competitive landscape.

**Campaign Setup and Execution**:

- Create and set up ad campaigns across Facebook and Google Ads platforms, including campaign structure, ad groups, targeting options, and ad creatives.
- Monitor campaign performance closely, making adjustments as needed to optimize for key metrics such as CTR, CPC, CPA, and ROAS.
- Implement A/B testing methodologies to refine ad creatives, copy, and targeting parameters.

**Budget Management**:

- Manage advertising budgets effectively to maximise ROI and achieve campaign objectives.
- Provide regular budget updates and forecasts to internal stakeholders.

**Performance Analysis and Reporting**:

- Generate regular performance reports using relevant metrics and KPIs, providing actionable insights and recommendations for optimisation.
- Utilise data-driven analysis to identify trends, opportunities, and areas for improvement.
- Be proactive with any “red flags” making a plan to optimise results based on data and scheduling your own workload.

**Client Communication and Relationship Management**:

- Serve as the primary point of contact for clients, providing updates on campaign performance, addressing inquiries, building relationships and managing expectations.
- Collaborate closely with internal teams and external partners to ensure alignment on campaign objectives and deliverables.

**Qualifications and key skills**:

- Bachelor's degree in Marketing, Advertising, Business, or related field is a plus.
- Proven experience managing Facebook Ads and Google Ads campaigns, with a track record of driving measurable results.
- Experience using Facebook Business Manager.
- Experience using Google Ads Editor preferred.
- In-depth understanding of digital advertising platforms, ad formats, targeting options, and best practices.
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and clients.
- Detail-oriented with strong organisational and time management abilities.
- Some basic design skills are preferred or experience using Canva.
- Experience with Microsoft Excel/Google Sheets.
- Google Ads and Facebook Blueprint certifications are a plus.
- Experience in the property industry is a bonus.

**Hardware Requirements**:

- Own computer or laptop - minimum i5 processor
- ADSL/Fibre line with a minimum of 50 mbps line
- Headphones for use with our VOIP system
- Antivirus installed
- UPS/Backup battery for load shedding - NON NEGOTIABLE

**Working Hours**:
**09:00 - 18:00 UK Time**

**Job Types**: Full Day, Permanent

Pay: R20 000,00 per month

Application Question(s):

- do you have an In-depth understanding of digital advertising platforms, ad formats, targeting options, and best practices?

**Experience**:

- Facebook Business Manager: 3 years (required)
- Google Ads Editor: 3 years (required)

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