Dealer Principal Ud Trucks Pretoria West

**Main purpose.**

To develop and execute tactical strategies that ensure sustainable profitability, operational excellence, and market share growth within a commercial truck dealership environment, while maintaining alignment with Motus and OEM brand standards.

**Key Outputs**

**Strategic & Financial Leadership**

- Develop and implement dealership strategies to drive new trucks, used trucks, service, and parts revenue, ensuring growth in all commercial segments.
- Deliver and exceed financial performance targets across whole goods, aftersales, absorption rate, and cashflow management.
- Conduct continuous market intelligence to understand fleet trends, competitor activity, TCO expectations, and customer operational requirements.

**Operational Management**

- Optimally manage daily operations across Sales, Service, Parts, Admin, and Used Trucks, ensuring cross-functional integration and efficiency.
- Ensure dealership processes comply with all regulatory requirements, Motus governance frameworks, and OEM operational standards.
- Oversee management of dealership assets including stock, debtor control, creditor management, cashflow, workshop productivity, parts obsolescence, and used-truck retail readiness.

**People Leadership**

- Provide strong leadership to all department managers, acting as an effective “manager of managers”.
- Build and retain high-calibre teams with the right technical, sales, and customer-experience capabilities suited for commercial vehicle operations.
- Drive a culture of accountability, performance, and high morale across all departments.

**Customer & Market Focus**

- Champion customer acquisition and retention, particularly across fleet operators, logistics companies, small-business owners, and vocational customers.
- Oversee customer experience throughout the vehicle sales, service, breakdown support, and warranty process, ensuring quick turnaround times and strong CSI.
- Promote the brand and dealership professionally within the commercial trucking sector.

**Performance Monitoring & Growth Execution**

- Monitor dealer KPIs including sales funnel health, workshop efficiency, recovery rates, parts turnover, warranty performance, absorption, and used-truck stock days.
- Identify opportunities to improve operational efficiency and profitability.
- Create and maintain a positive, engaged work climate aligned to Motus values.

**Position Knowledge Requirements**

- Strong knowledge of commercial vehicle operations, including trucks, fleet management, uptime requirements, and aftersales economics.
- Understanding of labour legislation, regulatory requirements, and industry compliance.
- Financial management expertise relevant to dealership operations.
- Solid grasp of sales & service processes, parts supply-chain dynamics, and commercial truck lifecycle management.
- Brand management knowledge within an OEM-aligned dealership environment.

**Position-Related Skills**

- Advanced customer-orientation and relationship-building skills, especially with fleet customers.
- Strong people-management and coaching skills.
- High-level financial acumen.
- Proficiency in dealership and OEM systems, reporting tools, and general computer literacy.

**Position Experience**

- 7+ years in the Commercial vehicle industry.
- Minimum 5 years’ experience in used trucks sales management or operations.
- At least 3 years’ Dealer Principal or Senior Management experience in a commercial dealership.
- Broad exposure to sales, aftersales, service operations, and parts management.
- Strong marketing and business-development experience within the commercial vehicle sector.