Specialist: Advertising Financial Services and Member Rewards

We are looking for an organised and self motivated Specialist: Advertising Financial Services and Member Rewards to implement and maintain brand policies and strategies in Financial Services and Member Rewards and to manage the planning and execution of the approved advertising implementation plans as well as adhoc campaign strategies. In this vital role, you will be required to support the Financial Services and Member Rewards business divisions and plans through the establishment of campaigns and solutions that answers the objectives defined by them as well as provide stakeholder liaison services focused on maintaining and enhancing the company's image and reputation.

To provide stakeholder liaison services focused on maintaining and enhancing the company's image and reputation.

You will be working for a well-established company with strong values. In exchange for your services, you will receive a competitive compensation package. You will be joining an organisation that values employee development and rewards excellent performance.

**YOUR RESPONSIBILITIES WILL INCLUDE THE FOLLOWING**:

- Co-ordinate the activities required for the formulation of the Financial Services and Member Rewards Divisions and contribute toward the formulation of the implementation plans that support the achievement of the advertising objectives.
- Coordinate and manage the successful implementation of the approved advertising activities that underpin the objectives of the brand and advertising strategy and deliver this for the Financial Services and Member Rewards Divisions.
- Guide internal and external stakeholders to ensure that their activities support the Financial Services and Member Rewards Divisions overall and advertising objectives.
- Contribute toward the development of the department's operational work plan.
- Collaborate with the Brand and Advertising teams to ensure consistency across all advertising materials.
- Develop detailed advertising briefs for internal teams and external agencies.
- Oversee the creation of ad content, ensuring all materials align with corporate identity (CI), visual language and brand guidelines.
- Coordinate with media buyers to secure ad placements in key channels.
- Manage relationships with advertising agencies, to reach project deadlines and ensure that deliverables are met.
- Track and analyze campaign performance, providing regular reports on ROI, engagement, and effectiveness.
- Use insights from the post campaigns presented by the various agencies and tools such as Google Analytics, social media metrics, and other tracking tools using within the Advertising and Brand Management Department to optimize campaigns.
- Recommend adjustments to improve campaign reach, audience engagement, and conversion rates.
- Develop and manage the advertising budget for the Financial Service and Member Rewards Divisions, ensuring cost-effective ad spend and reinvesting any savings made.
- Reporting back to the Financial Service and Member Rewards Divisions on any queries regarding Invoices received.
- Checking the invoices from the various vendors and passing them through to Financial Services and Member Rewards Divisions for invoice processing and vendor payments related to advertising projects.
- Ensure all advertising materials adhere to regulatory guidelines (e.g., FSCA, POPIA, TCF and the DMASA) and corporate policies.
- Maintain an organised repository of all advertising assets for reference and compliance purposes.
- Provide advertising advisory services as well as advertising implementation support services to Financial Services and Member rewards Divisions.
- Work closely with all the external stakeholders to align advertising efforts in keeping with the CI, visual language and AVBOB Brand strategy.Provide advertising support and guidance to regional and branch teams when rolling out Financial Services and Member Rewards initiatives.
- Marketing and Sales Degree/Diploma or related field.
- 5 years’ experience and advertising, Media Planning and external communication.
- Proven track record of developing and executing successful advertising campaigns.
- Microsoft Office.TTL and Digital production experience.Digital and Social media understanding.
- Strong Understanding of advertising principles, Media buying and campaign management.
- Proficiency in TTL and Digital Advertising.
- Experience in working with creative teams, multiple agencies and media houses.
- Excellent briefing, proofreading and creative judgement skills.
- Strong analytical skills to measure and optimise campaigns
- Ability to manage multiple projects under tight deadlines.
- Knowledge of Corporate identity management and brand governance.

Equity Statement: We are committed to Employment Equity when recruiting internally and externally. It is company policy to promote from within wherever possible. “Preference will be given to suitably qualified individuals from previously disadvantaged groups in South Africa.”