Senior Commercial Associate

Senior Commercial Associates at Traderoot Africa are at the forefront of driving revenue growth in line with our strategy, expanding our client base across the African continent within Fintech and related sectors. This role involves a high level of responsibility, leading and assisting with commercial initiatives, nurturing client relationships and contributing to the strategic growth of our Payments/Fintech products and services revenue. Their extensive experience and understanding of Payment products and services in the SADC and the rest of Africa is instrumental in achieving our commercial goals and further establishing Traderoot as a prominent player in the Fintech/Payments industry across African markets.

Primary Responsibilities

**Commercial strategy and execution**

In conjunction with the Chief Commercial Officer (CCO), develop, maintain and execute the African commercial strategy to meet and exceed revenue targets and Traderoot Africa's market expansion goals.

In conjunction with the Chief Commercial Officer (CCO), identify and prioritise African target markets, industries and potential clients within the Fintech payment solutions space.

Lead the end-to-end commercial process, from prospecting and lead generation to contract negotiation and deal closure, ensuring alignment with commercial strategies and company objectives.

Ensure solid revenue growth across African markets.

Collaborate with the CCO to ensure alignment of commercial initiatives with the commercial strategy.

**African market development**

Conduct market research to identify opportunities and understand the competitive landscape within designated African markets. Conduct in-depth competitor analysis in the relevant African markets to understand market share, strengths and weakness, opportunities and threats.

Stay updated on competitor strategies and trends to refine market positioning.

**Market analysis and revenue growth**

Analyse market trends, customer needs and emerging opportunities in different African countries.

Develop and implement plans for each customer account, focusing on African market penetration and revenue growth.

Jointly with the CCO, set and achieve revenue targets for each African market segment in alignment with commercial strategy.

**Pipeline building and management**

Develop and manage a robust pipeline, focusing on high-potential African markets and clients.

Identify and qualify leads, ensuring consistent flow of opportunities in the pipeline.

Use CRM to track progress, forecast sales and report on pipeline health.

**Client relationship management and stakeholder mapping**

Identify and map key clients, stakeholders and decision-makers in various African markets.

Cultivate and maintain strong, long-lasting relationships with key clients, payment partners and stakeholders within the African continent.

Act as the primary point of contact for designated clients, addressing their needs, concerns and enquiries.

Ensure feedback to the Product team on clients' needs, as well as products that does not meet clients' requirements.

Ensure relationship building with new clients and build retention plans to retain existing clients.

Identify new leads with regular follow-ups to ensure conversion of new leads.

Generate opportunities for cross-selling for Product, Delivery and Managed Services departments.

Collaborate with clients to understand their payment processing requirements and provide tailored solutions.

**Market positioning and CRM**

Position the company as a leader in Fintech payment solutions across African markets.

Work closely with the CCO and other internal teams to align market positioning efforts and identify new opportunities for product and service development.

Ensure high levels of customer satisfaction and retention through effective CRM practices.

**Payment solutions expertise**

Leverage in-depth knowledge of Fintech payment solutions, including payment gateways, mobile wallets, POS systems and e-commerce platforms.

Stay updated with industry trends, emerging technologies and regulatory changes affecting payment solutions in Africa.

**Product positioning**

Effectively communicate the unique value propositions of Traderoot's payment solutions to clients and prospective clients.

Customise product presentations and proposals to align with client needs and industry-specific requirements.

**Commercial team leadership**

Provide leadership and mentorship to Commercial team members, offering guidance and support in their professional development.

Collaborate with other teams, including Marketing, Product Development and Project Management, to align with commercial strategy and with company objectives.

Drive a high-performance commercial culture within the team.

**Commercial reporting and analytics**

Maintain accurate and up-to-date records of all commercial activities in CRM, client interactions and progress towards commercial targets.

Generate regular (at least monthly)