Revenue Growth Analyst
2 weeks ago
KEY PURPOSE
To contribute meaningfully to the results of our company by supporting CCBSA’s commercial function in its pursuit of profitable volume and revenue growth.
**Key Duties & Responsibilities**:
KEY OUTPUTS
- Identify and present revenue growth opportunities by engaging with internal and external stakeholders
- Support channel managers by providing commercial expertise on key revenue growth management projects
- Manage econometric models and conducts analytics, including model design and testing scenarios, showing impact on volume, NSR, discounts and EBIT, amongst others
- Ensure price-related promotions are consistent with CCBSA’s pricing strategy for each brand/pack/channel
- Identify, investigate and propose mix opportunities and the required changes needed to leverage those
- Recommend and detail competitive and innovative promotional tactics that will drive maximum volume and share gain with no margin erosion
- Provide wholistic analyses that enable optimal pricing decisions, covering price compliance, affordability, competitor actions, brand equity, brand strategy, trade behaviour, innovation pipeline, packages, channels and regions
- Proactively investigate root causes of anomalies. Identify and communicate opportunities or remediations to senior commercial managers
- Identify and highlight emerging trends, threats and opportunities, with recommended actions to address where appropriate
- Take charge of or support the development of critical business tools, models, reports, dashboards and decks in the revenue growth arena
- Participate in and lead revenue management projects relating to CSDs, Stills, Energy, Liquor, Hot Beverages or alternative revenue streams
- Support revenue growth capability building
KEY ATTRIBUTES AND COMPETENCIES
- Technically adept in the use of core business tools
- Strong verbal and written communication skills
- Analytical and interpretative ability
- Highly organized, disciplined and engaging
- Commercial aptitude and the ability to recognize critical problems and opportunities
- Objectivity & assertiveness that promotes composed and rational decision-making
- Unafraid to challenge the status quo; a mindset of continuous improvement
- Lateral and independent thinking - ability to tackle issues with creativity
- Strong initiative and highly motivated, flexible enough to deliver results
- Tenacity and resilience to deal with challenging environments
- Culturally sensitive and empathetic
**Skills, Experience & Education**:
QUALIFICATIONS / EXPERIENCE
- University degree (BCom or similar) and/or relevant commercial/pricing/revenue growth qualifications or experience
- Minimum 5 years’ experience as an analyst or similar role; Beverage industry/FMCG experience preferred
- Familiarity with CCBSA’s pricing strategy, or related experience in other businesses/industries
- Experience in and understanding of the impact of price, mix and promotions on volume and revenue growth
- Familiarity with brand/pack pricing concepts and practices, including the impact of promotional and mix effects
- Experience in scenario planning and modelling, report building, sensitivity analyses
- Understanding of the macro business environment in South Africa and abroad
- Understanding of the South African beverage market and an appreciation of the competitive landscape
**General**:
The advert has minimum requirements listed.
Management reserves the right to use additional or relevant information as criteria for short-listing.
Interested applicants, who meet the above employee specifications, should please apply.
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