Marketing Data Analyst

2 weeks ago

Midrand, South Africa Optimal Growth Technologies Full time

**Role title: Marketing Data Analyst**

**Location: Midrand**

**Contract duration: 12 months**

**Role purpose**:

- We are looking for a skilled Marketing Data Analyst to join our team.
- This role is critical in analyzing marketing performance data and aligning it with business sales results to uncover insights that drive business growth.

**Key Accountabilities**
- Analyze marketing performance data across multiple channels and correlate it with business sales performance to determine what messaging, platforms, and campaigns deliver the best results.
- Develop and maintain marketing dashboards and automated reporting tools that provide real-time insights.
- Work with marketing and sales teams to identify KPIs and create data-driven strategies to optimize marketing spend and improve conversion rates.
- Extract and interpret data from various digital marketing platforms (Google Ads, Meta, TikTok, LinkedIn, etc.) and CRM systems to assess campaign effectiveness.
- Implement data visualization solutions and reporting automation using tools such as Google Data Studio, Tableau, Power BI, or Domo.
- Collaborate with IT and data engineering teams to ensure data accuracy, integration, and accessibility for analysis.
- Recommend A/B testing and marketing attribution analysis to refine marketing strategies.
- Stay up to date with the latest trends in data analytics, marketing technology, and digital advertising to continuously improve reporting and decision-making

**Core Competencies**
- Minimum of 8 to 10 years of relevant experience essential
- Bachelor's degree in Data Analytics, Marketing, Computer Science, Business, or a related field.
- Proven experience in marketing data analysis, digital marketing performance tracking, and business intelligence
- Experience with Google Analytics, Meta Business Suite, Google Ads, CRM systems, and other marketing analytics tools.
- Hands-on experience in dashboard creation and data visualization.
- Knowledge of marketing attribution models and customer journey analytics.
- Strong understanding of business KPIs, revenue impact analysis, and ROI measurement.
- Technical proficiency in working with APIs, data warehousing, and marketing automation tools is a plus.
- Excellent problem-solving skills, attention to detail, and the ability to translate complex data into clear insights.

**Must have technical / professional qualifications**:

- 3 year Business/Marketing related Degree or National Diploma essential

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